Mar 19, 2020

Hong Kong Companies Boost Online Commerce with SAP Customer

Bizclik Editor
4 min
HONG KONG, March 19, 2020 /PRNewswire/ -- A surge in online...

HONG KONG, March 19, 2020 /PRNewswire/ -- A surge in online commerce, triggered by the COVID-19 outbreak, has shifted shopping sentiment and transactions from physical stores to digital retail platforms in Hong Kong. To support local companies adapting to this transformation, SAP Hong Kong helps them create a personalized online shopping experience for their customers with SAP Commerce Cloud, part of the SAP Customer Experience solutions. Supported by omnichannel capabilities and a data center in Hong Kong, companies can optimize online retail operations and scale their business locally and beyond with SAP Commerce Cloud.

"People movement around Hong Kong and foot traffic to shopping hubs have slowed down significantly since the outbreak of COVID-19," said Fabian Padilla Crisol, Managing Director, SAP Hong Kong. "It has quickly become essential for companies to optimize and expand online retail operations through e-commerce channels. SAP Commerce Cloud is a complete solution that supports companies to tackle business and operational challenges. Its flexibility and scalability help them launch and improve online business, and fast deployment makes our customers well-positioned to capture opportunities."

SAP has supported major retailers in Hong Kong to engage customers with its e-commerce solutions, by creating a meaningful and consistent shopping experience. Companies that have implemented commerce solutions from SAP include:  

Asia Miles, Asia's leading travel and lifestyle rewards program, offers its members a smarter and more rewarding online shopping experience with the enhanced Lifestyle Award redemption platform, powered by SAP Commerce Cloud. With the enhanced and user-friendly platform, Asia Miles members can now make the best use of their Miles to redeem lifestyle products and experiences with greater flexibility, in the way they prefer.

HKTVmall, the largest 24-hour online shopping mall in Hong Kong, provides thousands of its customers a comprehensive online shopping experience with the support of SAP's commerce solution. The solution connects and integrates HKTVmall's commercial channels, handling content, catalogs, and orders; provides customer-facing search functionality, and integrates with HKTVmall's backend ordering and transaction systems.

Foodwise, Hong Kong's first top online supermarket that specializes in healthy and quality food, wines, vegetables and basic necessities, has strengthened its citywide seven-store operations through an e-commerce platform powered by SAP. Foodwise now provides a personalized digital experience, integrating digital and physical customer touchpoints onto a single platform, which powers an omnichannel storefront with search and navigation, recommendations, shopping cart, wish list and checkout functions, as well as product content management.

To learn more about how SAP Commerce Cloud can support business, please visit us HERE.  

About SAP

As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world's transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers' businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people's lives. For more information, visit

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