July 21, 2020

Making data analytics work: Building a data-driven organization

Technology
Kayleigh Shooter

 "Big data: What's your plan?" sets out the imperative task: to develop a plan that brings together data, analytics, frontline tools, and people to create business value. Only by spending the time to craft a plan can executives establish a common language to focus on goals and on ways of getting started. As a part of their special package on advanced analytics, Matt Ariker, of McKinsey's Consumer Marketing Analytics Center, focuses on the human element: the skills needed; how to organize and integrate new capabilities, people, and roles; and the mind-set and behavioural changes organizations must make to become data driven. You can download a full transcript of all the videos from this series and find new content on the site at: http://bit.ly/McKAnalyticsVids 

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