How iFIT’s Tech Overhaul is Reshaping the Future of Fitness

As Senior Vice President of Technology at iFIT, Jason McMurdie is the architect behind a monumental digital transformation for iconic fitness brands like NordicTrack and ProForm. Tasked with modernising decades of legacy infrastructure, he inherited what was termed a “quagmire swamp" of data that stifled innovation and real-time decision-making.

Drawing on a unique background in aerospace engineering and cross-industry consulting, Jason has orchestrated a complete technological rebuild. His initiatives include a flawless migration to the AWS cloud, a global rollout of SAP S/4HANA to create a single source of truth and leveraging AI with partners like Salesforce to revolutionise customer service.

However, his most profound achievement is cultural. By championing a people-first leadership philosophy, he transformed team morale from a staggering -45 to +11 in under two years. This powerful combination of deep technical expertise and a human-centric approach is creating a seamless, intelligent and responsive fitness experience for millions of users worldwide, truly defining the future of the industry.