Inside SevenUp Bottling Company’s Digital Transformation

As the exclusive bottler for Pepsi in Nigeria, SevenUp Bottling Company puts products in the hands of millions of Nigerians every year. Nigeria represents one of the largest markets for Pepsi globally, with SevenUp Bottling often vying neck-and-neck with Coca-Cola for market dominance. The company bottles a wide range of non-alcoholic beverages including Pepsi, 7UP, Mirinda, Mountain Dew and Teem.

Over the past few years, SevenUp Bottling has embarked on a comprehensive modernisation journey, navigating unique market challenges and leveraging technology to develop its offering.

Under the leadership of Vasco Gonçalves, who was appointed the company’s Chief Information Officer in 2018, and Ibidapo Ibrahim, Head of IT, SevenUp Bottling embarked on an ambitious digital transformation. The overhaul aimed not only to modernise the company's technological capabilities but also to redefine its processes, culture and business model. From upgrading basic IT services to implementing advanced ERP systems and exploring innovative sales channels, the company's journey illuminates the multifaceted nature of digital transformation in a complex market environment.

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