Make-A-Wish America Leverages Data to Grant More Wishes
Make-A-Wish America is a beacon of hope for young children across the US. Best known for its mission to create life-changing wishes for children battling critical illnesses, Make-A-Wish America has evolved significantly from an organisational perspective in recent years. This transformation, deeply rooted in technological advancements and data-driven strategies, has enhanced the organisation's operational efficiency and amplified its impact on young lives across the nation.
The non-profit is dedicated to granting the heartfelt wishes of children battling critical illnesses up until the age of 18. Teresa Duran, a key figure in the organisation, describes the wish-granting process as a therapeutic intervention that goes beyond traditional medical treatments. It's a journey that brings hope, strength, and joy to children and their families during incredibly challenging times.
As the Chief Information Officer for Make-A-Wish America, Duran is responsible for all activities on the use of IT, but influentially the digital transformation of the establishment with the end goal of providing more efficiency for its teams, resulting in more wishes granted to its most precious stakeholder—the children that benefit from its service.
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