Like the Santander Group as a whole, Santander International is dedicated to driving a better outcome for its customers.
The business, which offers banking to the Channel Islands and Isle of Man, as well as some UK residents and expats, has a tough task on its hands given the geographical spread of its customer base but is working hard to maintain face-to-face services in this increasingly digital age.
Significant investment has gone into provisions like the Santander Work Café, where customers and non-customers alike can meet or work in a relaxed environment to enjoy great coffee or access face-to-face banking services in a vibrant, central location.
“Prior to the Work Cafés, we always felt like we didn't understand our customers well enough,” explains Will Wright, COO at Santander International.
“Certainly, in terms of our local customers, it's really helping us to get more and more feedback and develop our offering.”
Whatever the project is being delivered, there can be little doubt that Santander International’s number-one strategic priority is to grow customer loyalty. This, from Wright’s perspective, can only be achieved by guaranteeing an outstanding customer experience.
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