Sport Vision: Transformation Enables an Enhanced Experience

Youtube Placeholder
Sport Vision, a leading sports retailer in the Balkans, has embarked on a digital transformation journey, leveraging technologies to enhance CX

For nearly three decades, Sport Vision has been the leading sports retailer in the Balkans. Founded in 1996 in Bijeljina, Bosnia and Herzegovina, the company has since expanded across 13 countries, employing over 6,000 people with its headquarters in Belgrade, Serbia.

From its humble beginnings focused on commerce, retail and wholesale in the sports industry, Sport Vision has grown into a retail powerhouse through its commitment to professionalism, reliability and innovation. The company’s success is built on providing the best products and shopping experiences to its customers across the region.

Operating in a highly competitive market, Sport Vision has established itself as a leader by embracing digital transformation to enhance customer experience and streamline operations. The company's commitment to leveraging advanced technologies has positioned it as a forward-thinking organisation, ready to meet the evolving demands of the modern consumer.

Branislav Zobenica, the Group Director for Technology and Transformation at Sport Vision Group, plays a pivotal role in steering the company’s digital strategy. With nearly 20 years of experience in the IT industry, Zobenica's journey has been one of significant achievements and leadership roles. “I'm responsible for the strategy of digital transformation and choosing the right technology, and – besides that – how the company will transform further," he explains.

******

Make sure you check out the latest edition of Technology Magazine and also sign up to our global conference series - Tech & AI LIVE 2024

******

Technology Magazine is a BizClik brand

Our Partners
Arteis Consulting
View profile
Wireless Media
View profile
Share

Featured Videos

View all
Featured

DTW Ignite 2024: AI as a Game Changer for Telcos

Technology Magazine was on the ground at DTW Ignite 2024 in Copenhagen as a media partner, speaking with industry leaders about AI in the telco industry

Cloud & Cybersecurity

SAP Sapphire 2024: Highlights From Day One

Digital Transformation

Exclusive Video: Tech Mahindra's Manish Mangal at MWC 2024

Cloud & Cybersecurity

Exclusive Video: Rakuten at MWC 2024