Thomas Zuchtriegel, Head of AVP, CTO-Member & Advisor at ABI

The automotive business is changing, ABI’s Thomas Zuchtriegel discusses how the company uses data to be a key player in the visualisation sector

Looking to rethink the automotive core business, Audi Business Innovation GmbH (ABI) provides forward-thinking digital product development and innovation offering IT expertise for user-centric solutions.

Launched in 2013 by Audi, ABI is a 100% owned subsidiary acting as a speedboat for product and business development at Audi. At the heart of this innovation is Thomas Zuchtriegel, Head of AVP, CTO-Member and Advisor at ABI.

Through its innovative approach, ABI makes a significant contribution to the digitisation of Audi’s customer journey. Its technology enables the constant improvement of the Audi user experience through data-driven product developments and with a measurable contribution to the customer experience performance.

The Automotive Visualisation Platform (AVP) is Audi’s tool to visualise the configuration of a product and car, based on computer-aided design (CAD) data in real-time as well as in 3D. At the same time, the AVP can process huge amounts of data based on product data systems in a highly automated way.

With this technology, ABI aims to combine the digital and analogue touchpoints for end customers and for the dealerships/sales, into a seamless customer journey to create an outstanding experience.

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