Jan 13, 2022

Ericsson and EE unveil The Green Planet AR Experience

Artificial intelligence
augmented reality
Augmented/Virtual Reality
immersive technology
Inspired by The Natural History Unit landmark series, guests will join an immersive augmented reality journey into the secret world of plants

Six of the world’s leading creative, technology and scientific organisations formed The Green Planet 5G AR Consortium to create a ground- breaking AR experience inspired by the BBC Studios Natural History Unit landmark series, The Green Planet, presented by Sir David Attenborough.

The consortium is led by immersive content studio Factory 42 and includes BBC Studios, 5G mobile network operator EE, Royal Botanic Gardens, Kew, Talesmith and Dimension Studios. 

 

Powered by 5G

The experience will open to the public at 55 Regent Street from 11th February - 9th March 2022 and will showcase the low latency, high reliability and high bandwidth capabilities of 5G Standalone in the UK, putting the next generation of mobile technology into the hands of consumers and bringing to life a truly high-quality end-user mobile experience.

A 5G private network and Edge Computing infrastructure will be deployed to render beautiful AR graphics in real time to event goers in central London. Visitors will travel through six digitally enhanced worlds – including rainforests, freshwater and saltwater worlds, the changing seasons and desert landscapes, culminating in the human story and how we can all affect positive changeWith the magic of augmented reality and 5G technology, visitors will discover the world of plants on their timescale and from their perspective via a Samsung Galaxy S21 smartphone.

 

Milestone in telco collaboration

The project is another significant milestone in the partnership between the two companies who are already working together to deliver 5G connectivity to millions of EE customers across the UK. As network partners, Ericsson and EE are committed to exploring exciting opportunities for future collaboration around new and innovative 5G services, such as cloud gaming, AR/VR entertainment, immersive communications and private network solutions to meet the growing demands of consumers and enterprise customers.

 

Katherine Ainley, CEO, Ericsson UK & Ireland, said: “I am thrilled to combine Ericsson’s technology leadership with EE’s drive for innovation to deliver The Green Planet AR Experience. It shows how 5G, and especially 5G Standalone, can be used to create new immersive experiences for consumers that can help to transform our society and build a better understanding of our planet. It is an excellent demonstration of how technology can be used as a platform for a more connected and sustainable future.”

 

Greg McCall, MD of Networks, BT Group, also added: “This pioneering project demonstrates the amazing new experiences the latest innovation in network technology can create. Using the capability of Edge Computing and a Standalone 5G network developed in partnership with Ericsson, we’re able to inspire greater responsibility towards our planet at a time it’s never been more important. The Green Planet AR Experience powered by EE 5G is an important stage of our Standalone and Edge Compute journeys, as EE continues to deliver industry-leading innovation to power the best experiences.”

 

Free tickets can be booked at: www.TheGreenPlanetExperience.co.uk

 
 

 

 

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