IOC and Deloitte Expand Partnership to Transform Sports Tech
As the Paris 2024 Olympic Games drew to a close over the weekend, the International Olympic Committee (IOC) announced it would be continuing its partnership with Deloitte.
The expanded partnership sees the professional services company becoming Games Technology Integration Partner for the Olympic Games, the Paralympic Games and the Youth Olympic Games until 2032. This includes the Olympic Winter Games Milano-Cortina 2026, until the Olympic Games Brisbane 2032.
Deloitte will help advance the IOC’s vision of establishing a new integrated technology infrastructure to enhance and secure technology operations for future Olympic and Paralympic Games.
“This is an exciting moment for Deloitte as we build on the incredible work we have already begun with the IOC around digital transformation, knowledge management infrastructure, as well as programmes supporting athletes and sustainability initiatives,” comments John Skowron, Vice Chairman of the Olympic and Paralympic Games at Deloitte.
“The expansion of our partnership is a tremendous opportunity for Deloitte to share our vast global management consulting experience and technology capabilities to help transform the Games Technology infrastructure.”
Driving operational excellence
The Olympic Games continues to represent innovation and excellence as it strives to set new standards across a range of sports.
Within this, Deloitte is committed to being at the forefront of technological advancement to ensure that future Games are robust, efficient and sustainable. Likewise, it aims to use its IT infrastructure to not only drive operational excellence, but to enhance the performance of Olympic athletes and make the viewing experience unforgettable.
The company’s technology strategy is driven by the want to push boundaries and inspire the world through the power of sport.
Since 2022, Deloitte has worked with the IOC as part of its digital transformation journey. Its expertise and approach to innovation has helped the IOC navigate the technology landscape as it continues to change with increased agility.
“Together with Deloitte, we are excited to explore new possibilities and drive forward the future of technology in sport,” says Ilario Corna, IOC Chief Information and Technology Officer.
“Our shared vision of excellence and innovation will ensure that the Olympic Games remain a symbol of human potential and achievement. We look forward to continuing this journey, setting new benchmarks, and inspiring future generations through our commitment to technological advancement and excellence in the world of sport.”
Enhancing the Olympic Games with AI
Deloitte is also working across the Olympic Movement to enhance athlete employability and accelerate sustainability initiatives.
A large portion of these offerings involves AI, as Deloitte aims to guide the IOC into a future where the disruptive technology is able to enhance human potential at the Olympic Games. The expanded partnership between both organisations aims to bring vast digital consulting experience and help facilitate the development of the Olympic AI Agenda, the IOC’s strategy to incorporate AI successfully across multiple areas of the Games.
Deloitte’s John Tweardy states: “This is an incredible opportunity for Deloitte to bring together the depth and breadth of our entire organisation to support the transformation and modernisation of the platforms that will drive forward the next generation of scalable technology solutions to optimise the Olympic Games experience.”
Deloitte is working with the IOC to not only drive AI transformation for the Olympic Games, but also to imagine how the technology can improve referee insights, sports equipment maintenance and athlete performance.
It is also seeking to develop new ways in which sports can be democratised. The Sports Innovation Hub by Deloitte in Madrid, Spain is central to this effort, designed to bring together a wide range of capabilities to support cities and organisations with state-of-the art technology solutions to enhance and protect sport’s biggest moments.
John adds: “With Deloitte’s experience in sport, data-driven marketing, cybersecurity, tax and technologies such as AI, we will join the IOC and other partners to create a “one team” model that we believe can have a positive and lasting impact on the IOC, Organising Committees, and the fan experience.”
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