Accenture: ‘Human by Design’ Technologies Drive Productivity

Technology Vision report by Accenture finds technology is becoming human by design, and enterprises that prepare now will win in the future

The world is in the midst of a massive technology shift. According to a new report by Accenture, as AI and other disruptive technologies become “Human by Design” – more human-like and intuitive for people to use – they are ushering in a new era of unprecedented productivity and creativity. 

After last year’s report found that generative AI and other rapidly evolving technologies are ushering in a bold new future for business, Accenture’s Technology Vision 2024: “Human by Design: How AI Unleashes the Next Level of Human Potential” explores how after years of exponential innovation, technology – especially generative AI – is becoming more human in its nature. 

As technology evolves to be more human-centric, it continues to drive greater capabilities for people to amplify their potential and reinvent business. According to Accenture research, generative AI has the potential to impact 44% of all working hours across industries, enable productivity enhancements across 900 different types of jobs and create between US$6tn and US$8tn in global economic value.

“As AI, spatial computing and body-sensing technologies evolve to a point where tech appears to imitate human capabilities and seem invisible, what you’ll see left are the people – empowered with new capabilities to accomplish things they once considered impossible,” said Paul Daugherty, Chief Technology and Innovation Officer at Accenture. “This important seismic shift in the way people work, live and learn will accelerate a wave of unprecedented change across industries, from retail and entertainment to medicine and manufacturing. Organisations that act now to reinvent their business and ways of working using ‘human by design’ technologies will redefine what it means to be an industry leader.”

Move to ‘human by design’ technologies

Accenture’s Technology Vision study identifies four key trends in the move to “human by design” technologies: ‘A Match Made in AI’, ‘Meet My Agent’, ‘The Space We Need’ and ‘Our Bodies Electronic’.

As enterprises look to reinvent their digital core, Accenture’s report suggests that human technology will become central to the success of their efforts. Every business is beginning to see the potential emerging technologies have to reinvent the pillars of their digital efforts. Digital experiences, data and analytics, products, all stand to change as technologies like generative AI, spatial computing, and others mature and scale.

‘Enterprises have the chance to build a strategy that maximizes human potential, and erases the friction between people and technology,” the report says. “The future will be powered by artificial intelligence but must be designed for human intelligence.’

“Human-centred technologies like generative AI are poised to unleash human potential and deliver a staggering array of business and societal benefits, but only if we take a balanced, ‘human by design’ approach that ensures these technologies are used fairly and responsibly,” added Daugherty.


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