How CRIF provides BRD with a competitive edge

How CRIF provides BRD with a competitive edge
CRIF is providing Romanian financial services leader with a competitive edge, with a partnership built on trust, innovation, and a shared financial vision

Since 1988, CRIF has been responsibly supporting its clients glocally in their everyday financial journey, through trusted information, advanced cutting-edge solutions, and unique expert knowledge. Today, CRIF offers banks, financial institutions, utility companies and businesses qualified support in every phase of the customer relationship. 

One such long-term collaboration is with BRD, one of the leading financial institutions in Romania and part of the Société Générale financial group.

As Arianna Lombardo, EMEA Business Development Director at CRIF describes, the longevity and success of the CRIF-BRD partnership is built on three topics: trust, shared vision, and innovation.

“Trust is not achieved in a day,” she adds. “It's based on producing concrete results over time and facing challenges as a single team. In the specific case of BRD, this involves having a daily exchange on what's working and what needs to be improved.”

On the subject of shared vision, Lombardo explains that CRIF's expertise in credit journeys, digital data-driven services, and advanced analytics complements BRD's goal of offering top-quality financial services. “Alignment of strategic objectives is crucial. But sharing the vision also requires flexibility and adaptability from a partner, especially in a dynamic context like the financial industry.”

Marcello Nadalini, Executive Director at CRIF - Head of Solutions and Digital Services at CRIF, outlines how CRIF’s solutions have bolstered BRD's competitive positioning. “Our advanced credit scoring and risk assessment tools enable BRD to make more accurate lending decisions, ultimately reducing risk exposure,” he states. “Additionally, our technology streamlines BRD’s credit application and approval processes, enhancing speed and efficiency.”

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Moreover, CRIF is exploring how its data analytics capabilities could provide valuable insights into customer behaviour and market trends, enabling BRD to tailor its products and services more effectively.

The challenge of balancing business development with regulatory compliance is not lost on financial institutions, especially those operating in diverse European jurisdictions. “CRIF assists our partner banks in navigating this challenge by incorporating compliance requirements seamlessly into their processes, such as GDPR guidelines,” Nadalini explains.

Importantly, CRIF has also been instrumental in helping financial institutions meet the demanding ESG requirements. “In the last years, CRIF has helped many financial institutions meet these demanding requirements thanks to the ESG data that it is capable of providing on companies of all sizes, especially on SMEs, and to specific consulting services for disclosure obligations, climate stress tests, and beyond,” Nadalini adds.

As for the future, both CRIF and BRD are keen to leverage technology and advanced analytics as enablers for both risk and customer management processes. “In particular,” Lombardo says, “CRIF’s future plans in our partnership with BRD aim to leverage more and more technology and advanced analytics as an enabler for both risk and customer management processes, in continuity with the past but also expanding the level of collaboration on new hot topics like open banking, green lending, smart financing and SMEs.”


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