Globant to Drive Formula 1’s Digital Transformation

Globant has announced it has become an official partner of Formula 1, with the deal set to focus on digitising the pit wall and boosting the fan experience

The world’s most popular annual sporting series, and the most prestigious motor racing competition, Formula 1 is all about cutting-edge technology, precision engineering and pushing the limits of innovation. With record attendances at Grands Prix meaning more eyes on the sport than ever, Formula 1 has announced that it has partnered with Globant, a leading digital consultant and software development firm, to elevate its digital experiences.

In a multi-year deal, Globant has become an Official Partner of Formula 1, with the partnership aiming to digitise critical aspects of the sport, benefiting both the racing teams and its network of fans worldwide.

“We are proud to start working with Formula 1, the world's most technologically advanced sport, by accompanying them in their digital transformation process and fan experience offer,” said Martin Migoya, Co-Founder and CEO of Globant. “Globant builds technology that dares to delight, and we couldn't think of a better fit than Formula 1, the top competition that dares athletes to compete at the highest level and delight millions of fans around the world.”

Globant to power new F1 digital experiences for fans

The first two projects in this partnership will focus on transforming the pit wall experience and enriching the official Formula 1 mobile app for fans. Globant will use its expertise and innovative technologies to improve the at-event digital experiences for F1 fans and key stakeholders, including the content delivery system used on the pit wall, a real-time streaming solution that provides F1 and key stakeholders with unique multi-channel media.

Globant and Formula 1 have announced a partnership to elevate F1 digital experiences

As the partnership progresses, fans and teams can expect a host of new digital experiences that will bring them closer to the action.

“This exciting partnership with Globant will help F1 further elevate the at-track digital experience for both fans and teams,” says Jonny Haworth, Director of Commercial Partnerships at Formula 1. “F1 has always been at the forefront of innovation and this partnership will allow us to use the latest technology to give fans the once-in-a-lifetime experience they deserve.” 

Pete Samara, Director of Strategic Technical Ventures at Formula 1, adds: “In a sport with innovation at its heart, this new partnership will support F1 in its drive to transform key IT systems to better service our passionate fanbase and dedicated stakeholders. Together we will use Globant’s technical excellence and our combined commitment to pushing boundaries to move F1’s at event digital experience into a new age.”

The partnership between Globant and Formula 1 is part of a broader trend in the sport, as teams and the sport itself increasingly align themselves with technology companies to gain a competitive edge and improve the fan experience.

Individual teams have also forged partnerships with major technology firms to drive innovation and performance on the track. Red Bull Racing has teamed up with Oracle to optimise car design and race strategy and boost fan engagement. McLaren's collaboration with Alteryx provides advanced analytics capabilities to improve performance, and Mercedes has partnered with SAP to drive efficiency on and off the track.

Aston Martin has joined forces with NetApp to leverage the company's data management and cloud solutions, enabling the team to process and analyse vast amounts of data more efficiently, while Williams Racing recently announced a partnership with Keeper Security to bolster its cybersecurity defences and protect its valuable sensitive information.


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