How Red Bull & Oracle are already winning with data

Amr Elrawi, Director, Sports Marketing and Business Development, Oracle, joined TECH LIVE LONDON to discuss how data built success with Red Bull Racing

F1 is arguably the most data driven and technologically advanced sport. The 2021 race season was a huge success for Oracle Red Bull Racing and Oracle. With the team achieving 23 podium finishes and Max Verstappen winning the driver’s championship, Oracle Red Bull Racing had its most successful season in recent history. 

In his keynote session Winning with Data in Sports' from BizClik Media Groups's TECH LONDON LIVE from the Tobacco Dock in London, Amr Elrawi, Director, Sports Marketing and Business Development, joined us to help learn how Oracle is helping Oracle Red Bull Racing use data and technology to improve performance on the track and build an unrivalled fan experience.

Who is Oracle's Amr Elrawi?

Amr Elrawi is an award-winning commercially focused and data-driven business leader with over 20 years of experience in Marketing & Sales within the Telecom, Technology, Financial Services, and Sports industries. 

Amr is Director, Sports Marketing and Business Development at Oracle. In his current role, he helps Sports organisations and partners to use data and technology to win and drive performance. 

Before joining Oracle, he was the Head of Acquisition for Tottenham Hotspur Football Club, focusing on growing and engaging fans using Data and Marketing Solutions to drive commercial value & improve Fan Experience. He also spent 4 years at Barclaycard driving digital transformation programme. Earlier he spent 5 years at Cisco, leading London 2012 digital sponsorship, and 10 years at Vodafone where he held a number of positions in Service, Sales and Marketing. He also holds an Executive MBA degree from Warwick Business School. 


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