Salesforce and Google Expand Partnership With Gemini AI
Salesforce and Google Cloud have announced an expansion of their strategic partnership that will see Google’s Gemini AI models integrated into Salesforce’s Agentforce platform, alongside deeper infrastructure and data integrations.
The partnership arrives as enterprises seek flexibility in deploying AI solutions across their operations. Salesforce will now run its core products on Google Cloud infrastructure and support Google’s Gemini models in its agent-based AI solutions.
“Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we're giving customers choice in the applications and models they want to use,” says Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer.
Agentforce platform gains Google Gemini capabilities with multi-modal interaction
The centrepiece of the collaboration is the integration of Google’s Gemini models into Salesforce's Agentforce, a platform that enables companies to build autonomous AI agents. This integration will allow Agentforce to work with images, audio and video content using Gemini’s multi-modal capabilities.
Agents created with the platform will benefit from Gemini’s two-million-token context window, which enables AI systems to process and reference larger quantities of information in a single interaction. The integration will also bring real-time responses from Google Search through Google’s Vertex AI platform.
Salesforce noted that in supply chain management scenarios, an agent built with Agentforce could track shipments in Salesforce Commerce Cloud while using real-time data from Google Search to identify potential disruptions from weather conditions, port congestion or geopolitical events.
- $2 trillion: Salesforce's estimated market size for agent-based AI technologies
- 84%: Percentage of CIOs who believe AI will be as significant to businesses as the internet
- 2 million: Token context window in Google's Gemini models, enabling processing of massive amounts of information
According to both companies, this integration is targeted at a market for agent-based AI that Salesforce estimates at US$2tn. According to another Salesforce study, 84% of Chief Information Officers believe AI will be as significant to businesses as the internet.
Thomas Kurian, CEO of Google Cloud, says: “Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics and more.”
Salesforce infrastructure moves to Google Cloud with enhanced contact centre integration
Beyond AI model integration, the partnership will see Salesforce's core products – including Agentforce, Data Cloud and Customer 360 applications – run on Google Cloud infrastructure. Customers will also be able to purchase Salesforce products through the Google Cloud Marketplace.
The companies are also developing deeper integration between Salesforce Service Cloud and Google’s Customer Engagement Suite for contact centres. These integrations will include real-time voice translation, sentiment analysis based on voice patterns, and automated handoffs between virtual agents built on Google technology and Salesforce's Agentforce platform.
“Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realise business value fast. Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet,” adds Srini.
The partnership emphasises four key areas: data, AI, trust and actions. On the trust front, Salesforce customers using Google Cloud infrastructure will benefit from features in Salesforce's Einstein Trust Layer, including dynamic grounding, zero data retention and toxicity detection.
For data management, the collaboration builds on previous work allowing bidirectional data sharing between Google BigQuery and Salesforce through “zero copy” technology, which permits access to data without physically moving it between systems.
New integrations are also planned between Tableau, Salesforce's data visualisation tool, and Google's Looker and BigQuery platforms to standardise business logic and data definitions across these products.
The companies are exploring additional productivity enhancements through deeper integrations between Slack, Salesforce's workplace communication platform, and Google Workspace. Potential features include enterprise search in Slack to access Google Drive files and improved information sharing between Gmail and Slack.
Thomas Kurian from Google Cloud stressed the infrastructure benefits for joint customers: “Salesforce’s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure, AI-optimised infrastructure – with minimal friction.”
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