May 17, 2020

Business leaders are becoming increasingly reliant upon cloud communications

Cloud comms
Cloud communications
Digital Transformation
Jonathan Dyble
2 min
Cloud computing
In the age of digital transformation, businesses are becoming increasingly reliant on and are investing more heavily in emerging technologies in order f...

In the age of digital transformation, businesses are becoming increasingly reliant on and are investing more heavily in emerging technologies in order facilitate further growth.

TeleSign, a communications platform specialist, has released its report named Customers Communications report: how businesses use cloud communications to fuel growth, whereby 500 customer communications stakeholders were surveyed.

The study reveals key insights into how cloud communications are being viewed as a fundamental part of this digital transformation.

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“We believe business survival is tied to the ability to engage customers in delightful experiences where, when, and how they want to be reached,” said Aled Miles, CEO of TeleSign.

Within the report, TeleSigns cites from its own studies that 87% of business leaders say that their company’s success depends on the ability to connect with customers via cloud communications.

Firms are seeing a multitude of benefits offered by cloud communications, with 65% recognising an improvement in their customer service, 59% benefitting from improved communications and higher customer satisfaction, whilst 46% surveyed stated that use of cloud communications has resulted in better sales.

“The findings are conclusive that businesses using cloud communications to engage customers are seeing higher customer satisfaction and exceeding financial objectives,” Miles continued.

As many as 99% of businesses classify themselves as undergoing digital transformation, with 64% still struggling to meet the demands of real time communications, and 60% failing to meet customer expectations of 24/7 communication availability.

However, with the current levels of emphasis placed on digital transformation, cloud communications adoption is expected to reach 80% by 2020 according to TeleSign.

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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