monday.com Product Lead on Vibe Coding and Enterprise Trust

Share this article
Share this article
Prioritise Us on Google
A quick monday prototype evolved into a secure, enterprise-ready app builder using internal incubation teams
Amichay Even Chen explains how a quick 15-minute prototype evolved into a secure, enterprise-ready app builder using internal incubation teams

It only took fifteen minutes for Amichay Even-Chen, Product Lead at monday.com, to realise that the future of enterprise software was about to change forever.

After experimenting with external vibe coding tools to build a personal website, he was struck by a glaring gap in the market. While the tech was impressive, it was a toy in the eyes of a corporate IT department. No bank or healthcare provider would ever touch a tool that lacked infrastructure, permissions and governance.

“I worked with tonnes of enterprise customers and I would say, okay, they would never be able to use what I just built,” Amichay explains. “IT leaders will never do it. So I thought, can I maybe use the same technology, but connect it to monday?”

He spent a quarter of an hour feeding the platform’s developer documentation into AI, teaching it to build specifically within the secure walls of monday. He recorded a two-minute demo and posted it to LinkedIn. He didn’t even share it on the internal company Slack.

The result? The video “blew up” – a turn of events that, even now, Amichay recounts with a sense of genuine shock. 

Customers flooded his inbox and the CEO of monday began receiving messages about a “cool new product” he hadn’t even heard of yet. 

That 15-minute prototype became monday vibe, an AI-powered app builder that reached US$1m in annual recurring revenue in just 10 weeks.

Youtube Placeholder

To maintain that momentum without being slowed down by traditional corporate friction, the company established an internal incubation group.

Amichay explains: “We took developers from different teams, we built it as fast as possible. We got it to customers as possible and it just worked magically.” 

Getting past SaaS fatigue

The launch of monday vibe comes at a time when many companies are aggressively cutting back on software spend.

While critics claim anyone can vibe code, a replica of a platform like monday in a day, Amichay argues that the “vibe” is only half the battle.

“You can build something that looks like monday very, very fast, but then you can’t really use it,” he says. 

“A bank can’t build something that an employee built on one computer... legally and securely, it doesn’t cut it. We didn’t want to cut anything regarding enterprise readiness, security and permissions. 

“That’s the difference between building a toy and a demo, and building something that we can actually sell.”

monday vibe lets users describe the type of apps they want. Credit: monday.com

By maintaining strict role-based access control, monday vibe ensures that AI-generated apps respect the same governance and data privacy rules that protect the rest of the organisation’s data.

The rise of the AI teammate

One of the most significant shifts in the monday ecosystem is the move toward AI agents. 

Rather than viewing AI as a replacement for human staff, Amichay views it as a way to clone his own productivity. He personally uses ten agents to manage customer feedback that would otherwise be impossible to process.

To facilitate this, monday is redesigning its interface to treat AI agents as legitimate members of the team.

“We are actually redesigning them as a member of the team,” Amichay notes. “In monday, you can tag who is the owner of the task, and now you can select if it’s a person or an agent – or both. You can write updates and the agent can write updates.”

Importantly, these agents are subject to the same human oversight as any other employee. 

Users can set escalation triggers, ensuring that if an agent encounters a sensitive data point or a disgruntled customer, it hands the task off to a human.

Amichay with Vanessa Kennedy, GenAI Strategist at monday.com. Credit: LinkedIn/Amichay Even Chen

Guardrails against hallucination 

A common fear among enterprise leaders is the hallucination, where AI makes up a business process that doesn’t exist. 

Amichay’s background at Microsoft and network security firm Axis has shaped a security-first approach to these risks:

“Everything is built with an escalation. You can literally tell it: ‘before you send any customer-facing email, always show it to a human to approve’. Even if the response is crazy, it won’t actually do the action unless it has permissions.”

This focus on guardrails is what Amichay believes separates established platforms from flashy startups. While startups might prioritise the coolest idea to get to market, monday focuses on the harm versus good ratio for the customer.

From documentation to execution

As monday continues its shift toward AI, the goal is to transform the platform from a digital task board into an active participant in the workday. 

Whether it’s an AI automation that prepares a pre-meeting brief at 9:00 AM or a Vibe-coded dashboard that mirrors a CEO’s specific vision, the focus remains on user empowerment.

“If we had a magic wand, we would do 90% of the work for you and just allow you to shape it, make sure that it’s right and guide the system,” Amichay concludes. 

“Now we’re at 20% of that goal. We really think that’s the next wave and we’re excited to build while making sure that it fits customers and that you don’t need to be a developer... just tell us what you want and we’ll make it work.”

For the millions of users who live in their monday boards, monday vibe isn’t just about the code. It’s more about a future where the software understands the intent, handles the busywork and leaves the strategy to the humans.

Company portals

Executives