Experian Partners with ServiceNow to Scale Agentic AI

Experian is deepening its focus at the intersection of data, analytics and AI through a global, multi-year partnership with ServiceNow.

The collaboration is designed to bring agentic AI into enterprise-scale decisioning by integrating Experian's Ascend Platform directly into the ServiceNow AI Platform.

Enterprises are showing strong interest in autonomous agents, yet many struggle to scale beyond pilots.

Data fragmentation and inconsistent quality often stall deployments and reduce reliability. Experian's proposition is that trusted data and proven decisioning must sit at the core of any scalable AI strategy.

Keith Little, President of Experian Software Solutions, says: “We see agentic AI as a fundamental change in how intelligent services are delivered and this partnership brings together complementary strengths and a shared vision for building them the right way.”

Embedding intelligence in workflows

At the core of the tie-up is native integration that removes the need to stand up new AI infrastructure.

Experian’s decisioning and analytics are embedded directly in ServiceNow workflows, putting intelligence where work happens.

Autonomous agents can operate in familiar enterprise environments while accessing Experian’s datasets and models in real time.

Both companies describe the outcome as “automated intelligence at scale”.

Regulated industries in focus

The partnership is especially targeted at financial services, insurance and healthcare, where accuracy and compliance are paramount.

By embedding trusted data into workflows, the companies aim to help organisations deploy AI without compromising governance or control.

Auditability and policy enforcement can be built into decisions at the point of action.

Cathy Mauzaize, President for Europe, the Middle East and Africa at ServiceNow, says: “Businesses are ready to move beyond experimentation and this partnership gives them exactly what they need to scale.”

Strengthening Experian’s platform strategy

The move reflects a broader, platform-led approach by Experian. Ascend has become a focal point for delivering its data, analytics and decisioning capabilities across industries.

By integrating with major enterprise platforms like ServiceNow, Experian extends beyond traditional credit and fraud use cases.

It positions the company as an embedded decisioning engine within enterprise ecosystems. 

With operations in 33 countries and more than 25,000 employees, Experian continues to invest in advanced technologies that unlock the value of its data assets.

Its FTSE 100 status underscores its scale, while partnerships of this kind signal an ambition to lead AI-driven transformation.