Netcompany AI to Power Brit Cycling Team at Tour de France

Ineos Grenadiers will deploy Netcompany’s AI-driven platform PULSE under a five-year technology partnership set to begin at the Giro d’Italia between 8 and 31 May 2026.

As part of the agreement, the British WorldTour squad will be renamed the Netcompany Ineos Cycling Team.

Positioned as a “control tower” for complex operations, PULSE ingests and links data across disparate systems – ranging from sensors and databases to CCTV and control rooms – to surface anomalies, score event criticality, recommend mitigations and coordinate responses in real time.

The platform is already contracted to support HM Revenue and Customs, the UK’s Trader Support Service and Heathrow Airport.

“As a leading European AI technology company fighting for Europe’s digital sovereignty, joining forces with the most successful cycling team of the modern era and the UK’s only WorldTour team is a unique opportunity,” says André Rogaczewski, CEO and Co-founder of Netcompany.

“This partnership supports our strategic ambition to accelerate growth across Europe by demonstrating the impact of cutting-edge technology and AI at the highest level of sport.

“Together, we aim to enable smarter decision-making, strengthen competitive advantage and help the team in winning the Tour de France again.”

Empowering riders

On the road, the team will use PULSE to unify fragmented inputs – such as live rider core temperature and evolving weather on a mountain pass – so staff can make faster, clearer calls.

If the platform detects a rider’s glucose levels dipping as crosswinds rise, for example, it can trigger an instruction to dispatch a support car with a targeted carb gel before performance drops.

Geraint Thomas, Director of Racing, says: “I’ve seen first-hand how much the sport has evolved. But what hasn’t changed is the importance of doing all the basics well and paying attention to the tiny details. That’s what ultimately leads to success on the road.”

Beyond race tactics, PULSE’s context-aware planning is designed to pull training schedules, travel and race logistics into a single view and update them as conditions change.

“Netcompany’s PULSE AI platform will help with that across every part of the team,” Geraint adds.

“It gives us confidence in the systems and in the quality of the data and information we’re working from in real time, so everyone is aligned and working off the same hymn sheet.

“From my side, it’s about creating an environment where riders can focus fully on racing, while the team around them is connected and making the best possible decisions.

“If we get that balance right, it will make a real difference when it counts.”

Why it matters

This collaboration represents the first major deployment of PULSE in elite sport, signalling a growing trend of using AI systems for real-time decision-making in high-stakes environments.

By blending biometrics, environmental data and logistics, the platform aims to minimise guesswork and significantly improve team coordination.

The team will use PULSE AI for anomaly detection, prioritisation and automated recommendations.

Ultimately, the stated goal of this integration is to foster smarter decisions and a sustained competitive edge in pursuit of another Tour de France victory.