Rocket.new: The Vibe Coding, Salesforce-Backed Start-Up
With the blink-and-you'll-miss-it advancement of AI, it can be hard for enterprises to ever fully grasp a technology before it becomes obsolete.
As a result, practices like vibe coding are being introduced to make understanding and harnessing AI easier for non-experts.
But what is vibe coding? In its simplest terms, vibe coding can allow people to tell AI what they want from it in simple sentences, meaning that even those without any knowledge of computer coding can get involved.
Vibe coding is a perfect way of democratising AI tools, so tools that promote and offer vibe coding are in high demand right now.
Rocket.new, a start-up based in Surat, India, is one of the latest firms to come up with an innovative vibe coding product, which the firm promises can bridge the technical gap between business leaders and application developers.
The Indian firm has secured a huge US$15m in seed funding from Salesforce Ventures, with participation from Accel and the Together Fund as well.
Unlike existing AI coding platforms that focus on prototypes, Rocket.new's approach is all about production-ready applications and sophisticated natural language processing (NLP).
The platform integrates multiple language models from Anthropic, OpenAI and Google's Gemini system, combined with proprietary deep learning systems trained on datasets from DhiWise.
"Our underlying architecture is completely different from what Lovable, Bolt – and everyone is doing," Vishal Virani, Co-Founder and CEO, recently told TechCrunch.
"We are building the first comprehensive solution platform, which is not solving just a problem of day one, but what we are focusing on is solving the problem of day two."
Rocket.new's market traction
Since its beta launch in June, Rocket.new has demonstrated strong market penetration, attracting 400,000 users across 180 countries. The platform currently serves more than 10,000 paying subscribers and has achieved US$4.5m in annual recurring revenue.
Enterprise users include technology giants and consulting firms such as Meta, PayPal, KPMG, PwC and Times Internet. The platform has generated half a million applications since launch, with 80% being substantial applications rather than basic websites.
The usage patterns reveal diverse enterprise applications: 12% in e-commerce (primarily grocery and apparel), 10% in fintech, 5-6% in B2B tools and 4-5% in mental health applications.
Enterprise-focused development and pricing strategy
The platform's development approach prioritises quality over speed, taking approximately 25 minutes to generate applications, compared to the industry standard of three minutes. This extended timeframe reflects its focus on delivering comprehensive, production-ready solutions.
"We saw a clear gap between the magic of AI code generation and the reality of making that code production-ready," says Kartik Gupta, investor at Salesforce Ventures. "Rocket.new is purpose-built to solve this problem of iteration, maintenance and deployment at enterprise scale."
The platform operates as an autonomous system, extending beyond code generation to include competitive research and product development functions.
"Our entire autonomous system will help organisations build all kinds of functions around products – not just generating the source code – but even a facility to scale their product – all by giving natural-language prompts," explains Virani.
With a pricing structure starting at US$25 monthly for five million tokens after a free trial, Rocket.new targets professional users and enterprises rather than hobbyists. This model generates gross margins between 50-55%.
The US represents the largest market segment with 26% of revenue, followed by Europe at 15-20% and India at 10%. The company plans to establish US headquarters in Palo Alto to better serve its American customer base.
The start-up projects ambitious growth, with Virani expecting revenue to scale to US$20-25m by year's end and US$60-70m by June next year.
