SAP & FC Bayern: Technology Drives Efficiency & Scalability

FC Bayern Munich is leveraging SAP SuccessFactors' AI-powered solutions to drive innovation and create an exceptional employee experience

For FC Bayern Munich, one of the most successful and renowned football clubs in the world, success on the pitch is driven by excellence off the field. To help drive this, the club has forged a strategic partnership with SAP, leveraging the SAP SuccessFactors Human Experience Management (HXM) Suite to optimise its human resources functions and create an exceptional experience for its more than 1,000 employees in Munich, New York, Bangkok and Shanghai.

Since 2014, the global enterprise software leader has been FC Bayern’s official business software solutions partner, in one of the world’s most prominent sports and technology partnerships. As part of this partnership, SAP supports FC Bayern in a wide range of activities in various areas, for example in the migration and optimisation of business processes, and the partnership now also includes FC Bayern Women and the German record champions’ men’s reserve team.

FC Bayern leverages SAP technology to drive excellence on and off the pitch

By adopting SAP SuccessFactors, the club has streamlined HR processes, fostered a culture of continuous learning and development and empowered its workforce to reach their full potential.

SAP SuccessFactors has enabled FC Bayern to automate workflows, reduce administrative burdens and accelerate complex processes like recruiting. Real-time data and analytics provide valuable insights into employee performance, engagement, and development, allowing managers to make informed decisions across an employee's career path.

As FC Bayern continues to grow and evolve, SAP SuccessFactors also offers scalable solutions that adapt to the club's changing needs. Employees can access their personnel data securely from anywhere, with self-service options for employees, managers, and HR admins.

FC Bayern is taking its HR excellence to new heights by leveraging AI-enabled capabilities in SAP SuccessFactors. The talent acquisition team can now create compelling job descriptions and generate tailored interview questions based on job requirements, powered by generative AI.

This AI-driven approach to recruitment empowers FC Bayern to redefine its hiring processes, elevate the employee experience, and reinforce its reputation as an employer of choice.

What is SAP SuccessFactors?
  • Launched in 2001
  • Part of SAP since 2012
  • Used by 290m+ users in more than 200 countries and territories

According to an article by Maryann Abbajay, Chief Revenue Officer at SAP SuccessFactors, SAP is helping to transform FC Bayern’s recruitment with AI-enabled solutions.

“Recognising the importance of hiring top talent to maintain its competitive edge, FC Bayern will use AI-assisted capabilities in its recruiting process. Now, the talent acquisition team at FC Bayern will be able to create compelling job descriptions – a previously time-consuming and manual task – at the touch of a button, as well as be prompted with AI-generated interview questions based on job descriptions.”

By leveraging the SAP SuccessFactors HCM suite and SAP Business AI capabilities, FC Bayern will set new benchmarks in HR excellence, driving innovation and fostering a culture of professional growth and learning.

“When organisations invest in their people – and in their passions and potential – they return the investment over and over,” Maryann says. “This happens when they are provided with intuitive self-service tools such as the SAP SuccessFactors Mobile app and access to HR systems that empower them to perform at their true potential. An improved employee experience in turn leads to better business outcomes.

“As the club continues to evolve and face new challenges, FC Bayern remains committed to leveraging technology to stay competitive and bridge the skills gap of today to be better ready for what tomorrow brings.”


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