Automation technology helps robots cook the perfect pizza

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Brix Holdings & L2F are on a mission to share the joy of engineering with kids & utilise automation technology in the kitchen for pizza-cooking robots

Carissa De Santis is the Chief Technology Officer for Brix Holdings, a multi-brand franchising and restaurant management company. Brix Holdings has teamed up with L2F, where Tom Kunkel is the Vice President of Sales and Marketing. He enjoys sharing the wonders of technology with young minds. 

“We often have youth visiting the Dallas Innovation kitchens. It's important to demonstrate that engineering is a cool and fascinating field.”

Kitchen innovations with automation

“Collaborative robots, also known as “cobots”, are automated robots specifically designed to work harmoniously and safely alongside human workers in a shared workspace,” says De Santis.

The robots excel at complementing the intelligence and problem-solving capabilities of their human counterparts. The precision, reliability and repeatability of collaborative robots are engineered to enhance the overall productivity.

Pizza Jukebox is an innovative new concept that L2F has developed, introducing a one-of-a-kind automated pizza-making robot. This technology delivers delicious pizza and provides an interactive experience that guests will remember. 

Automated solutions for the food sector

The PizzaBot - a vital component of Pizza Jukebox - operates as a highly automated solution. 

“We take an existing proven Red Mango concept for smoothies, add the PizzaBot™ technology that leverages robotics and automation to offer pizza without the need to add additional labour,” explains De Santis.

“It precisely measures and dispenses each ingredient, ensuring consistent placement and quantity with every pizza,” Kunkel says. “The beauty of automation lies in its ability to maintain recipe accuracy. Once the desired recipe is dialled in, the machine and the robot are programmed to deliver pizzas cooked in the same manner, within the same timeframe, every single time.” 

L2F and Brix aim to create innovative food concepts. 

“Brix specialises in multi-brand franchising, offering superior products in the Better for You segments,” explains Kunkel. “Their mission is to provide exceptional franchise opportunities and they have a proven track record in successfully running and launching new concepts.

Meanwhile, L2F brings extensive experience in automation and robotics, with a particular focus on food automation.”


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