If you’ve ever lived in the UK, you’re probably familiar with the variety of cinematic British Army (BA) adverts that grace television screens. Whether honouring the fallen, conducting recruitment drives, or highlighting the coalescence of soldiers and emerging digital capabilities, each advert is nothing short of inspirational, suggesting a sense of close-knit community and belonging.
These adverts have become a type of national institution for Brits, a source of pride. And now, they are starting to detail the future of the British Army as well as the evolutionary steps needed to meet this future, including the BA’s digitalisation journey.
Last time we spoke with Brigadier Stefan Crossfield – Head of Information Exploitation, Chief Data Officer, and Deputy CIO for The British Army – he was outlining the onset of Project THEIA, the BA’s digital transformation programme that began in 2021.
A year on, significant progress has been achieved. So, we caught up once more with Brig. Crossfield to discover more about where the project is taking The British Army next.