Samsung and Google Cloud have announced a new multi-year partnership to bring Google Cloud’s generative artificial intelligence (Gen AI) technology to Samsung smartphone users around the globe, signalling a revolutionary change in the global smartphone market.
Technology companies are increasingly using AI to create innovative mobile devices, with research suggesting that Gen AI-enabled smartphones will become more commonplace from 2024. Counterpoint research predicts that over one billion Gen AI smartphones will be shipped cumulatively between 2024 and 2027, with the AI-powered devices set to represent 40% of the market.
Starting with the Galaxy S24 series announced at Samsung’s Galaxy Unpacked event, Samsung will be the first Google Cloud partner to deploy Google’s Gemini Pro and Imagen 2 Gen AI models to their smartphone devices.
“Google and Samsung have long shared deeply-held values around the importance of making technology more helpful and accessible for everyone,” comments Janghyun Yoon, Corporate EVP and Head of Software Office of Mobile eXperience Business at Samsung Electronics. “We’re thrilled that the Galaxy S24 series is the first smartphone equipped with Gemini Pro and Imagen 2 on Vertex AI.
“After months of rigorous testing and competitive evaluation, the Google Cloud and Samsung teams worked together to deliver the best Gemini-powered AI experience on Galaxy.”
Samsung and Google Cloud: The rise of the Gen AI smartphone
Google itself has also made a huge bid for AI smartphone development. Its Pixel 8 and Pixel 8 Pro handsets, which were heavily praised for being the first smartphone with inbuilt AI, are running the Nano variant of Google’s Gemini model.
The tech giant’s launch of Gemini AI at the end of 2023 has been widely celebrated as its largest and most capable AI model yet. According to Google, Gemini has sophisticated multi-modal capabilities and is able to master human-style conversations, language and content, as well as understand and interpret images, code, drive data and analytics, in addition to being used by developers to create new AI apps and APIs.
Samsung is the first Google Cloud partner to deploy Gemini Pro on Vertex AI to consumers. Starting with Samsung-native applications, users can take advantage of Gemini's summarisation features across Notes, Voice Recorder, and Keyboard. Gemini Pro on Vertex AI will provide Samsung with critical Google Cloud features, including security, safety, privacy and data compliance.
Galaxy S24 series users will also benefit from Imagen 2, Google’s most advanced text-to-image model. With Imagen 2 on Vertex AI, Samsung can bring safe and intuitive photo-editing capabilities into the users’ hands. As part of the partnership between the two companies, Samsung is also one of the first customers to test Gemini Ultra, Google’s most capable and largest model for highly-complex tasks.
“Together with Samsung, Google Cloud sees the tremendous opportunity for generative AI to create meaningful mobile experiences that stimulate and strengthen connection and communication for millions,” said Thomas Kurian, CEO, Google Cloud. “With Gemini, Samsung’s developers can leverage Google Cloud’s world-class infrastructure, cutting-edge performance, and flexibility to deliver safe, reliable, and engaging generative AI powered applications on Samsung smartphone devices.”
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