How Nvidia & LâOrĂ©al Plan to Supercharge Beauty with AI
L’Oréal Groupe and Nvidia have announced a new business partnership centred around AI.
The France-based cosmetics brand unveiled the collaboration at its ‘New Frontiers of Beauty’ press conference during Viva Technology 2025 in Paris.
The plan is for L’Oréal to use Nvidia’s AI Enterprise platform to accelerate the development and rollout of a series of AI applications.
Among those is an initiative that focuses on scaling 3D digital renderings of beauty products.
“Our focus is to drive unparalleled consumer engagement, with both creativity and technology, as transformative technologies such as Gen AI & agentic AI redefine our consumer expectations,” says Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal.
CREAITECH platform drives marketing innovation
The central pillar of the partnership will be CREAITECH, L’Oréal's own Gen AI content platform.
Currently, CREAITECH is used to help L’Oréal’s marketing and advertising teams deliver creative campaigns by providing them with 3D digital visualisations of the brand’s products.
These renderings are then combined with Gen AI to create what L’Oréal describes as “hyper-scalable campaigns” that will improve consumer engagement online.
L’Oréal wants to improve this technology further, though. The hope is that Nvidia’s AI Enterprise platform will take CREAITECH to the next level.
What is L’Oréal’s ‘Noli’ and what will it do?
Nvidia’s work with L’Oréal will extend beyond internal operations, too.
Towards the end of 2024, L’Oréal announced that it had founded a new start-up named Noli, which stands for ‘No one like I’.
L’Oréal describes it as a “first of its kind AI-powered multi-brand marketplace start-up”.
Nvidia’s technology is now being used to help scale Noli.
The start-up describes itself as an “AI Beauty Matchmaker” that cuts through market noise using AI diagnostics and tools built from more than one million skin data points and analysis of thousands of product formulations.
The platform decodes individual beauty profiles and matches users with product recommendations for home delivery.
“Our story started with one big question — in a world overflowing with beauty products, why does finding the right ones feel so daunting?” say Amos Susskind and Maelle Gasc, Co-Founders of Noli.
“That’s why Noli was born in 2024 with an ambitious purpose — to cut through the noise and make sense of the ‘beauty jungle’.
“We deliver a one-of-a-kind experience that helps you find what works best for you and makes the world of beauty revolve around you.”
Noli has also unveiled a new ‘AI Refinery’, developed in partnership with Nvidia and Accenture.
“Generative AI is bringing digital intelligence and agility to enterprises,” says Azita Martin, VP & GM of AI at Nvidia.
“By leveraging Nvidia AI Enterprise, L’Oréal is bringing rapid innovation, scalability, personalised marketing and advertising that improve consumer engagement and conversion.”
Industry context and implications
L’Oréal’s partnership with Nvidia is a sign of the times in the consumer goods sector.
According to Nvidia, 9 out of 10 retail companies are now using AI to “optimise operations, personalise customer experiences and empower associates to do more with less”.
L’Oréal's adoption of AI follows in the footsteps of similar initiatives across the industry, where personalisation and virtual try-on experiences have started to become helpful ways of standing out from the competition.
The collaboration with Nvidia addresses what Asmita describes as “fast-changing beauty consumer expectations”.
As always, fashion and beauty are moving fast. The next era of these sectors will be one of unprecedented acceleration, though, as AI becomes more and more embedded.
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