IBM brings generative AI commentary to this year’s Wimbledon

IBM and The All England Club are launching new features, leveraging foundation models and generative AI technology, to enhance the Wimbledon fan experience

IBM and The All England Lawn Tennis Club have announced AI-powered new features for the Wimbledon digital fan experience that will launch at this year’s Championships.

A new feature, which leverages generative AI technology from IBM watsonx, will produce tennis commentary for all video highlights packages during Wimbledon.

While in a first for tennis, the IBM AI Draw Analysis feature will also provide a new statistic to define how favourable the path to the final might be for each player in the singles draw.

IBM AI Commentary to help provide fans with a more insightful experience 

The new AI Commentary feature will provide fans watching match highlights videos with audio commentary of key moments, along with captions, which they can toggle on or off. The tool has been designed to give fans a more insightful experience when catching up on key moments from matches with highlights videos on the Wimbledon App and Its introduction this year is a step towards making commentary available in an exciting way for matches outside of Wimbledon’s Show Courts, which already have live human commentary.

To develop the new feature, experts from IBM iX, the experience design partner within IBM Consulting, worked with The All England Club to leverage foundation models from watsonx, IBM’s enterprise AI and data platform, to train the AI in the unique language of tennis. Generative AI built on these foundation models was applied to produce narration with varied sentence structure and vocabulary to make the clips informative and engaging. 

IBM AI Draw Analysis is first-of-its-kind tool

Another new feature IBM will introduce this year is the IBM AI Draw Analysis – the first statistic of its kind in tennis - which uses AI to define how favourable the path to the final might be for each player in the singles draw. A player’s draw favourability will be indicated with a rating along a scale, based on factors including the player’s match-ups against potential future opponents and how the player’s position in the draw compares to competitors.

IBM AI Draw Analysis – the first statistic of its kind in tennis - uses AI to define how favourable the path to the final might be for each player in the singles draw

This new insight will help tennis fans to uncover anomalies and potential surprises in the singles draw, which would not be apparent by looking only at the players’ ranking, inspiring more debate and engagement in the fan community.

“We are constantly innovating with our partners at IBM to provide Wimbledon fans, wherever they are in the world, with an insightful and engaging digital experience of The Championships,” Usama Al-Qassab, Marketing & Commercial Director, The All England Club, said. “This year, we’re introducing new features for our digital platforms that use the latest AI technology from IBM to help fans gain even more insight into the singles draw and access commentary on a wider variety of matches through our match highlights videos”.

“IBM is bringing new layers of insight and engagement to the 2023 Championships through the use of innovative new tools, powered by foundation models and generative AI from watsonx,” added Jonathan Adashek, Senior Vice President of Marketing and Communications for IBM. “We’ve seen first-hand how these technologies have the power to help major sporting events like Wimbledon to grow their audiences through outstanding digital experiences. 

“The AI and data platform that IBM is using to create unique fan experiences for Wimbledon is the same technology that we’re using to drive business transformation with clients across all sectors and industries”.


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