The Technology Year in Stories: May 2024

December 27, 2024

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F1 will use leading Globant technology to better connect fans digitally

We look at the articles that made the news in technology in 2024. Today, it is May's turn, featuring Globant’s impact on Formula 1 & 40 years of Dell

Globant to Drive Formula 1’s Digital Transformation

The world’s most popular annual sporting series, and the most prestigious motor racing competition, Formula 1 is all about cutting-edge technology, precision engineering and pushing the limits of innovation.

With record attendances at Grands Prix meaning more eyes on the sport than ever, Formula 1 has announced that it has partnered with Globant, a leading digital consultant and software development firm, to elevate its digital experiences.

In a multi-year deal, Globant has become an Official Partner of Formula 1, with the partnership aiming to digitise critical aspects of the sport, benefiting both the racing teams and its network of fans worldwide.

“We are proud to start working with Formula 1, the world's most technologically advanced sport, by accompanying them in their digital transformation process and fan experience offer,” said Martin Migoya, Co-Founder and CEO of Globant.

“Globant builds technology that dares to delight, and we couldn't think of a better fit than Formula 1, the top competition that dares athletes to compete at the highest level and delight millions of fans around the world.”

Globant to power new F1 digital experiences for fans

The first two projects in this partnership will focus on transforming the pit wall experience and enriching the official Formula 1 mobile app for fans.

Globant will use its expertise and innovative technologies to improve the at-event digital experiences for F1 fans and key stakeholders, including the content delivery system used on the pit wall, a real-time streaming solution that provides F1 and key stakeholders with unique multi-channel media.

Dell at 40: A Long-Standing Commitment to Digital Innovation

Founded May 3rd 1984 in Texas, United States, founder, chairman, and CEO Michael Dell had a vision that would lead to him owning one of the largest technology companies in the world.

Now, at 40 years old, the company continues to power new innovation in the world of technology, with advancements in AI, cloud, data and electronics.

As of 2024, Dell Technologies is the world's third-largest personal computer vendor by unit sales, after Lenovo and HP. We examine the company’s 40-year history and its legacy as the industry moves towards a future powered by digital progress.

The story so far

Whilst studying at the University of Texas at Austin, Michael Dell founded Dell (then PC’s Limited) with US$1,000 and a vision for how technology should be designed, manufactured and sold.

Michael Dell - Founder, Chairman and CEO of Dell Technologies

Then a start-up, the business was designed to sell IBM PC computers built from stock components.

Michael Dell believed that, by selling personal computer systems directly to customers, the company could better understand customer needs and therefore provide better solutions.

At the end of his first year at university, his business is doing so well that Michael drops out to focus on it full-time.

He is now the 12th richest person in the world and has an estimated net worth of US$104bn, as of March 2024.

In 1988, Dell went public for the first time and continues to grow at roughly 80% per year. The company harnesses its newfound capital to expand its product offerings worldwide, opening manufacturing centres in Europe, the Middle East and Africa, before expanding across Asia in the mid-1990s.

Michael Dell’s dream was to make technology not only accessible, but to “enable human potential,” as he remarked on LinkedIn in 2023.