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Martin Baschnagel

CTO and Group Chief Enterprise Architect

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An enthusiastic agile leader who deeply cares about architecture and technology to ensure it delivers appropriate value to business. Martin completed his studies in Computer Science and in Management, Technology and Economics at the ETH in parallel to his job.

He started his career as a software developer at IBM. He moved then to Swisscom as an Enterprise Architect, where he was first responsible for the architecture of Mobile then for CRM and Online and finally for the entire actual architecture. Since February 2021, Martin is responsible for technology and enterprise architecture at Migros. In this role, he drives with his team the digital transformation with topics such as the vision for Systems of Insight, the Journey to the Cloud or the simplification of the it landscape.

Company Reports with Martin Baschnagel

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Migros Group: A technological and data-driven retailer

Martin Baschnagel, CTO and Group Chief Enterprise Architect at Migros Group, discusses the company’s data-driven approach to digital transformation

Interviews with Martin Baschnagel

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Martin Baschnagel

CTO and Group Chief Enterprise Architect at Migros Group

Videos with Martin Baschnagel

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Migros Group: A technological and data-driven retailer