Voice assistants to become revolutionary in consumer spending
According to a new study from Capgemini’s Digital Transformation Institute, voice assistants are likely to become a leading commerce platform in which businesses are able to connect with customers.
Capgemini conducted research with more than 5,000 consumers across the UK, US, Germany and France, finding that voice assistants are set to become more readily used by consumers.
Currently, 24% of those surveyed stated that they would prefer to use a voice assistant than a website. However, the report predicts that within just three years this may rise to 40%. Further, 20% of people said they would prefer to use a voice assistant than visit a shop, with this expected to increase to 31% over the same time frame.
“Voice assistants will completely revolutionize how brands and consumers interact with each other,” said Mark Taylor, CEO of Digital Customer Experience, Capgemini. “What makes voice assistants so exciting is that they are woven into the fabric of our lives, offering a simplicity and richness of interaction that consumers have never experienced before.”
With these figures in mind, the report cites that spending using voice assistants could increase six-fold to 18% of total consumer expenditure amongst voice assistant users by 2021.
“Brands that are able to capitalize on the huge consumer appetite around voice assistants will not only build closer relationships with their customers, but create significant growth opportunities for themselves,” Taylor concludes.
1993 – Founding
Jensen Huang from AMD, and Chris Malachowsky and Curtis Priem from Sun Microsystems, saw a market to improve graphics performance with dedicated hardware. They sensed that computer games would become a huge market and set out with $40,000 to found Nvidia.
1993 – Funding
Having named the company after a file-naming system they had devised, the trio needed funding, which came in the shape of a $20 million venture capital round led by Sequoia Capital.
1998 – Breakthrough
Nvidia had some success but their breakthrough would come with the introduction of the RIVA TNT graphics adapter. The following year, the company released the GeForce 256, which had on-board transformation and lighting. The GeForce comfortably led competitors.
2000s – success
Nvidia won the contract to develop graphics hardware for Microsoft’s Xbox and would go on to provide similar services to Sony for the Playstation 3. A slew of acquisitions and awards made Nvidia a household name in graphics.
2020 – Cambridge-1
The benefits of using the awesome power of graphics hardware to process other data was not lost on Nvidia, which announced plans to build the Cambridge-1, the UK’s most powerful computer. The company’s future in AI hardware development is virtually secure.
Photo credit: Nvidia
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