Dean Nicolls: Addressing the problem of new account fraud
New account fraud isn’t new, but it’s fast becoming one of the biggest problems in the digital banking era, costing the financial services industry billions each year.
In fact, 48% of all fraud value stems from accounts that are less than a day old (according to ). Experian’s 2020 Global Identity and Fraud Report found that 57% of businesses report higher fraud losses associated with account opening and account takeover than other types of fraud.
This is a problem that must be addressed from many different angles.
That’s why organisations need to adopt a risk-based approach and leverage a number of fraud signals.
Naturally, our value proposition here at Jumio is based on the capture of a user’s government-issued ID and a corroborating selfie.
But, sometimes additional data points are needed.
equip financial service organisations with an improved ability to uncover deeper data relationships in real time by confirming the existence of a given address and/or confirming the subject actually lives at the address captured on the photo ID.
At Jumio, we offer two flavours of address services:
- Address Validation: determines if the address extracted from a government-issued ID exists in the real world.
- Proof of Residence: checks to see if the person being verified actually lives at the physical address extracted from their ID document. In the US, if the user moved, we would return whether the address provided matches the most recent address on file.
These services help bankers and their underlying systems become more efficient and smarter, while also delivering several other compelling benefits:
- Meet compliance mandates: Some regional regulations require you to validate addresses and establish proof of residence using independent public sources. This is especially helpful in the UK, where Financial Conduct Authority regulations require FIs to collect two different documents (one for ID and one for address).
- Properly formatted addresses: Jumio returns a valid and standardised address which ensures that only valid billing and shipping addresses are captured and used in your systems. With this, you can help ensure that any future communications to the new customer by regular mail will be delivered to the intended person on time.
- Single API: Instead of integrating multiple APIs for identity verification and address validation, you now just use one API.
The most comprehensive way in which to combat new account fraud without negatively impacting the end user experience is with a holistic, multi-layered approach to onboarding.
The combination of identity verification and address services helps organisations corroborate digital identities, combat new account fraud and keep their CRM data clean.
Organisations want to have higher levels of assurance when they onboard new customers, but this is becoming increasingly difficult with increasingly sophisticated fraud tactics.
Layering in address services helps triangulate a user’s digital identity with higher levels of assurance.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”