InMobi, Microsoft sign marketing cloud partnership

By Jonathan Dyble
Indian mobile advertising technology company InMobi has signed a new strategic cloud partnership with Microsoft aimed at accelerating digital transforma...

Indian mobile advertising technology company InMobi has signed a new strategic cloud partnership with Microsoft aimed at accelerating digital transformation in the mobile sphere amongst Chief Marketing Officers.

The agreement will see InMobi selecting Microsoft’s Azure platform as its preferred cloud provider as the two companies collaborate to help marketers and advertisers better utilise technologies in order to enhance their strategies.

See also:

“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” said Satya Nadella, CEO, Microsoft.

In line with this, InMobi has announced that it will be significantly expanding its existing platform, enabling firms to access more advanced technologies driven by AI, machine learning and analytics.

“With Microsoft's global reach and advanced security, privacy and compliance, alongside InMobi's scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem,” said Naveen Tewari, Founder and CEO, InMobi.

The marketing cloud will be launched globally in phases over the course of the next six months, with rollouts likely to begin in the US.

The deal will also bolster Microsoft’s presence in India, a market that is considered to carry great potential for AI development due its significant population.

Share

Featured Articles

How Publicis Sapient Helps Your Digital Transformation

Publicis Sapient is a global leader in helping organisations from online banks to leading retail platforms achieve digital business transformation

How Google Cloud is Providing a Launchpad for Women in Tech

We sit down with Erin Rifkin, MD Learning Services and Lee Moore, VP Global Consulting, to discuss how Google Cloud is helping tackle the cloud gender gap

Mendix & Snowflake: Unleashing the Power of Enterprise Data

Mendix and Snowflake's new partnership seamlessly combines low-code application development with the power of the Data Cloud

We’re LIVE! Tech & AI LIVE London 2024

Digital Transformation

Google Identifying Next-Gen of Football Talent Through AI

Cloud Computing

Tech & AI LIVE London – One Day to Go

Digital Transformation