InMobi, Microsoft sign marketing cloud partnership

Indian mobile advertising technology company InMobi has signed a new strategic cloud partnership with Microsoft aimed at accelerating digital transformation in the mobile sphere amongst Chief Marketing Officers.

The agreement will see InMobi selecting Microsoft’s Azure platform as its preferred cloud provider as the two companies collaborate to help marketers and advertisers better utilise technologies in order to enhance their strategies.

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“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” said Satya Nadella, CEO, Microsoft.

In line with this, InMobi has announced that it will be significantly expanding its existing platform, enabling firms to access more advanced technologies driven by AI, machine learning and analytics.

“With Microsoft's global reach and advanced security, privacy and compliance, alongside InMobi's scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem,” said Naveen Tewari, Founder and CEO, InMobi.

The marketing cloud will be launched globally in phases over the course of the next six months, with rollouts likely to begin in the US.

The deal will also bolster Microsoft’s presence in India, a market that is considered to carry great potential for AI development due its significant population.