Oct 19, 2020

Best Buy partners with Accenture for technology innovation

Best Buy
Accenture
Technology
transformation
William Smith
2 min
Consumer electronics retail giant Best Buy has partnered with consultants Accenture for technology transformation and talent recruitment
Consumer electronics retail giant Best Buy has partnered with consultants Accenture for technology transformation and talent recruitment...

Consumer electronics retail giant Best Buy has partnered with consultants Accenture for technology transformation and talent recruitment.

The five-year partnership involves efforts in data science, information security, product development, technology risk management and user experience design to improve Best Buy’s technology strategy, delivery and operations.

In a press release, Rob Birdsong, a managing director at Accenture, said: “Together, we are creating a fluid, reimagined collaboration model that is anchored on shared success, beliefs and ways of working. This new model will help us redefine the way we partner with Best Buy, bringing them the best of Accenture’s skills and capabilities, with a focus on building and growing Best Buy talent.”

The relationship is said to be focused on three areas, with the first being an ambition to expand its technology team while mandated that 30% will be “diverse”.

Second is investing in technology in order to improve the customer experience, drive efficiencies in existing operations and accelerate growth.

Thirdly, the two said that Best Buy would leverage Accenture’s background in learning and development programmes, such as an online library of training courses.

Brian Tilzer, Best Buy’s chief digital and technology officer, said, “Our primary goal is to create the best possible experience for our customers and our employees who serve them directly, and this collaboration will help drive that important work forward. We’re excited to work with Accenture to advance technology innovation and build an even stronger technology team at Best Buy.”

Last week Best Buy initiated a “Black Friday” sale that coincided with Amazon’s Prime Day bonanza, the preview of the real Black Friday sales demonstrating an attempt to resist the influence Amazon has in the ecommerce space.

Amazon’s Prime Day pales in comparison to Chinese ecommerce giant Alibaba’s Singles’ Day sale, which takes place yearly on 11 November. Last year’s gross merchandise volume came to $38.4bn

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

Microsoft
NASCAR
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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