Facebook rebrands to Meta, ‘a social technology company’

Facebook changes corporate branding to ‘Meta’, as part of the global company's big plan to develop a virtual world

Facebook, the social networking parent company behind Facebook, Instagram, WhatsApp and Oculus, has now rebranded itself to ‘Meta’. 

CEO Mark Zuckerberg made the announcement at the company’s AR/VR-focused Connect event, taking to the virtual stage to outline Meta’s future as a broader company, and in particular, how VR will elevate its services.

Zuckerberg said that as a brand, Facebook could not “possibly represent everything that we’re doing today, let alone in the future”.

 

Building a Metaverse

The metaverse is a virtual world you can plug yourself into and Zuckerberg says it is the next evolution for social networking, moving past static user profiles that just let people post comments and photos. 

To reach it, people would need to wear VR headsets or augmented reality glasses that superimpose the digital realm onto the physical world. There could also be lifelike holograms beamed into the real world from cutting-edge projection systems. 

According to Meta, in the metaverse, you’ll be able to do almost anything you can imagine — get together with friends and family, work, learn, play, shop, create — as well as completely new experiences that don’t really fit how we think about computers or phones today. 

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology,” said the company in a statement. 


 

The future and role of the metaverse

In the future, you will be able to teleport instantly as a hologram to be at the office without a commute, at a concert with friends, or in your parent’s living room to catch up, according to Meta. 

The metaverse will not be created by one company. It will be built by creators and developers making new experiences and digital items that are interoperable and unlock a massively larger creative economy than the one constrained by today’s platforms and their policies.

“Our hope is that within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers,” Zuckerberg wrote in a Founders letter. 

 

Share

Featured Articles

ICYMI: The potential of 5G and Europe’s technology gap

A week is a long time in tech, so here’s a round-up of Technology Magazine articles that have been starting conversations around the world

Oracle NetSuite’s SuiteWorld 2022 - Day 3 Highlights

Live from SuiteWorld 2022 - Technology Magazine shares the highlights from the third day of Oracle NetSuite’s event, in Las Vegas’ iconic Caesar’s Forum

Unlocking 5G’s potential with network slicing

As communication service providers look to find new revenue opportunities, we assess how network slicing could be the key to unlocking its potential

Global tech teams rewarded by post-pandemic performance

Digital Transformation

Oracle NetSuite’s SuiteWorld 2022 - highlights from Day 2

Data & Data Analytics

Sustainability and the CIO: how tech can save the world

Digital Transformation