Sep 24, 2018 to open 1,000 7Fresh supermarkets in China within five years

Laura Mullan
2 min
China’s second-largest e-commerce retailer said that it will launch new stores in Shanghai, Guangzhou, Shenzhen and Chengdu to promote its “boundaryless retail” strategy. has pledged to expand its premium supermarket chain, 7Fresh, across China with 1,000 new stores planned over the next five years. has pledged to expand its premium supermarket chain, 7Fresh, across China with 1,000 new stores planned over the next five years. 

China’s second-largest e-commerce retailer said that it will launch new stores in Shanghai, Guangzhou, Shenzhen and Chengdu to promote its “boundaryless retail” strategy.

The expansion comes after the e-commerce firm signed deals with 16 real estate companies including China Poly Group, Joy City, Vanke, Yuexiu Property and Greenland Holdings. 

“Our goal is to expand 7Fresh supermarkets into every first and second tier city and the surrounding areas of those cities in the next three to five years,” Xiaosong Wang, Chief Executive Officer at 7Fresh, said

He noted that the tech-enabled food stores will redefine the offline retail experience “by combining best parts of fresh grocery markets and top-quality restaurants with cutting edge e-commerce technology.”


7Fresh acts as a conventional offline supermarket chain but it also uses’s technology and back-end systems. 

Fresh produce accounts for 70% of the store’s offering, with 20% of products sourced directly from international suppliers.

7Fresh customers can also buy products using the supermarket's mobile app, which promises 30-mute delivery to customers located within three kilometres of a physical store. 

The retailer said that in addition to providing fresh food and fast delivery, it will also use big data technology to develop a complete picture of targeted customers and offer products tailored to the user’s preferences. 

The stores will also feature ‘magic mirrors’ which will provide product information on a screen when they sense that customers have picked up fresh produce.

The Chinese firm debuted its first 7Fresh supermarket last January.

Located in Beijing, the 4,000 sq. metre store also boasts “smart carts” that guide customers to their desire aisles. 

The expansion is the latest move by to bolster its ‘boundaryless retail’ strategy.

Earlier this month, JD announced that it has partnered with hotel brands such as Sheraton and Wanda to allow hotel guests to shop from their hotel rooms. 

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Jun 14, 2021

Amazon test new technology to improve employee safety

3 min
Amazon is testing new technologies in an effort to make handling packages safer for employees

At the Amazon Robotics and Advanced Technology labs in Boston, and Northern Italy, team members are testing and developing new technologies in order to help to make employees’ jobs safer, these include technologies that help move carts and packages through Amazon facilities.

Recently the safety of Amazon's warehouses has drawn scrutiny. On June 1, the Washington Post's Jay Greene and Chris Alcantara published findings from an analysis of Occupational Safety and Health Administration data showing Amazon's serious injury rates are nearly double those at other companies' facilities.

A spokesperson from Amazon said the company spent more than $1 billion last year on safety measures, and hired more than 6,200 employees to a group dedicated to workplace health and safety.

Motion-capture technology

One innovation being tested by Amazon, which is in early development, is the use of motion-capture technology to assess the movement of volunteer employees in a lab setting. These employees perform tasks that are common in many Amazon facilities, such as the movement of totes, which carry products through robotic fulfillment centers.

The motion-capture software enables Amazon scientists and researchers to more accurately compare data captured in a lab environment to industry standards rather than other modelling tools traditionally used by ergonomists.

“With this data, visualisations, and employee feedback, we are looking to identify relatively simple changes that can make a big impact,” said Kevin Keck, worldwide director of Advanced Technology at Amazon. “Something as simple as changing the position of handles on totes may help lower the risk of injuries to our employees at a massive scale.”

Autonomous Robots creating new paths to safety

In order to reduce the need for employees to reach up or bend down when retrieving items, Amazon is testing a new workstation system called “Ernie.” According to the company Ernie takes totes off of a robotic shelf and uses a robotic arm to deliver it to employees, so they can remain in a more comfortable and stable position.

“We’re known for being passionate about innovating for customers, but being able to innovate with robotics for our employees is something that gives me an extra kick of motivation each day,” said Keck. “The innovation with a robot like Ernie is interesting because while it doesn’t make the process go any faster, we’re optimistic, based on our testing, it can make our facilities safer for employees.”

“Bert” is one of Amazon’s first Autonomous Mobile Robots (AMRs), and is being tested to autonomously navigate through facilities with Amazon-developed advanced safety, perception, and navigation technology. In the future, it is thought that an employee would be able to summon Bert to carry items across a facility. 

‘Scooter’ and ‘Kermit’ are two other robots that also operate autonomously, and are both transport cars. The carts are used to carry empty totes and packages through our facilities. 

In a blog post the company said: ‘By having Autonomously Guided Carts (AGCs) like Scooter and Kermit perform physical tasks, we believe we can make our facilities safer and enable our employees to focus on jobs that require their critical thinking skills. In addition, using an AGC like Scooter to pull carts through our facilities reduces the risk of strains on our employees, or even collisions. We currently plan to deploy Scooter to at least one Amazon facility this year.’ 

Amazon began using robotics in its facilities in 2012, and since then they have added more than 1 million jobs worldwide while simultaneously deploying 350,000 mobile drive unit robots. 

“The role robotics and advanced technology can play in not only innovating for customers, but helping make our facilities safer, is a massive motivation for me and my team,” said Keck. “The health and safety of our employees is our number one priority. By listening to them, innovating on their behalf, and driving new technologies into our facilities over the coming months and years, I’m confident we’ll make a big contribution to our goal of reducing recordable incidents by 50% by 2025.”

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