JD.com to open 1,000 7Fresh supermarkets in China within five years

By Laura Mullan
JD.com has pledged to expand its premium supermarket chain, 7Fresh, across China with 1,000 new stores planned over the next five years.

JD.com has pledged to expand its premium supermarket chain, 7Fresh, across China with 1,000 new stores planned over the next five years. 

China’s second-largest e-commerce retailer said that it will launch new stores in Shanghai, Guangzhou, Shenzhen and Chengdu to promote its “boundaryless retail” strategy.

The expansion comes after the e-commerce firm signed deals with 16 real estate companies including China Poly Group, Joy City, Vanke, Yuexiu Property and Greenland Holdings. 

“Our goal is to expand 7Fresh supermarkets into every first and second tier city and the surrounding areas of those cities in the next three to five years,” Xiaosong Wang, Chief Executive Officer at 7Fresh, said

He noted that the tech-enabled food stores will redefine the offline retail experience “by combining best parts of fresh grocery markets and top-quality restaurants with cutting edge e-commerce technology.”

SEE ALSO:

7Fresh acts as a conventional offline supermarket chain but it also uses JD.com’s technology and back-end systems. 

Fresh produce accounts for 70% of the store’s offering, with 20% of products sourced directly from international suppliers.

7Fresh customers can also buy products using the supermarket's mobile app, which promises 30-mute delivery to customers located within three kilometres of a physical store. 

The retailer said that in addition to providing fresh food and fast delivery, it will also use big data technology to develop a complete picture of targeted customers and offer products tailored to the user’s preferences. 

The stores will also feature ‘magic mirrors’ which will provide product information on a screen when they sense that customers have picked up fresh produce.

The Chinese firm debuted its first 7Fresh supermarket last January.

Located in Beijing, the 4,000 sq. metre store also boasts “smart carts” that guide customers to their desire aisles. 

The expansion is the latest move by JD.com to bolster its ‘boundaryless retail’ strategy.

Earlier this month, JD announced that it has partnered with hotel brands such as Sheraton and Wanda to allow hotel guests to shop from their hotel rooms. 

Share

Featured Articles

Exec Q&A: Alex Cruz-Farmer, Cisco ThousandEyes

Alex Cruz-Farmer, Principal Product Manager at Cisco ThousandEyes, explains how their technology brings new levels of visibility to hidden DX issues.

Cloud & 5G - Day 2 highlights from the in-person stage

TECH LIVE LONDON returned to the Tobacco Dock last week. Stage host and Technology Magazine Editor in Chief, Alex Tuck, breaks down the presentations

Cloud & 5G - Day 1 highlights from the in-person stage

TECH LIVE LONDON returned to the Tobacco Dock last week. The stage host and Technology Magazine Editor in Chief, Alex Tuck, discusses the key themes

TECH LIVE LONDON: Day 2 highlights of the hybrid tech show

Digital Transformation

TECH LIVE LONDON: An overview of the hybrid technology show

Digital Transformation

TECH LIVE LONDON: Begins tomorrow at 10am!

Digital Transformation