Apr 14, 2021

Socially Responsible Data Centres

Ark Data Centres
Bizclik Editor
3 min
Socially Responsible Data Centres
For many businesses, improving sustainability now sits squarely at the top of the agenda and it’s a principle we share with the customers we serve...

BladeRoom are global leaders in the provision of highly energy–efficient data centres, manufacturing a sustainable and scalable solution capable of being deployed anywhere in the world 

For many businesses, improving sustainability now sits squarely at the top of the agenda and it’s a principle we share with the customers we serve.  

That’s why our data centres are designed around innovative technology that is proven to dramatically reduce energy consumption and carbon emissions.

A BladeRoom data centre, with its latest technological advances, uses zero mechanical cooling or refrigerants, and can operate at an annualised PUE of 1.04. This represents less than 4% of the total energy required to power the entire data centre and compared to the industry average, it is over 10 times more efficient. At the scale of a 100MW BladeRoom campus, situated in the UK, this results in annual carbon emission savings of up to 110,000 tonnes 

At the scale of a 100MW BladeRoom campus, situated in the UK, this results in carbon emission savings over the next 20 years of up to 2.2 million tonnes.

The real and significant reductions in carbon footprint that we are helping our clients to deliver today are the result of our 10-year commitment to innovation and continuous improvement and it is our mission to continue this journey towards a better and more responsible digital future

Data centres don’t get any cooler than this

BladeRoom facilities use an advanced cooling system, maximising free, filtered, ambient air with evaporative cooling. Free cooling is available for up to 100% of the time depending on the climate and supply air setpoints - saving significant cost and carbon emissions.

The design of the BladeRoom system is based around some simple guiding principles:

1. to extract maximum heat from IT

2. to deploy mechanical cooling rarely, and

3. to use filtered ambient air and evaporative cooling to achieve 99+% free air cooling.

Rather than re-circulating and cooling the hot air from the IT as with traditional data centre cooling, a BladeRoom data centre operates like a server by drawing in highly filtered fresh air, intelligently matching air supply to IT demand and exhausting or partially recirculating warm air from the data centre as required.

Evaporative and free cooling enables the IT equipment to be cooled with supply air temperatures of between 18°C and 30°C for more than 99% of the year in the UK without the need for mechanical cooling across a range of IT loads, still performing efficiently at 15% utilisation of racks.

Why ‘Factory-First’ Matters

By manufacturing our data centres in our 110,000ft2 factory, we offer a sustainable alternative to site-based construction which in turn, provides a more resource-efficient way to create socially responsible facilities.

In our factory materials are tightly controlled which dramatically reduces waste, with noise and pollution levels minimised, and site-based operational risks transferred to a more secure environment.

Our ‘Factory-first’ production approach allows deliveries to be made to the factory in bulk from local suppliers, minimising transport and heavy goods emissions. Materials are tightly controlled which dramatically reduces waste, with noise and pollution levels minimised, and site-based operational risks are transferred to a more secure environment.

With only a fraction of the programme taking place on the client's site, our ‘Factory-first’ approach reduces the typical emissions produced by on-site construction and in turn, contributes significantly towards the combined sustainability objectives that we share with our customers.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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