Jun 2, 2021

Wirex teams up with Terra Virtua for NFT giveaway

Technology
NFT
Wirex
Digital
2 min
Non-fungible tokens (NFT) have been around since 2014 but are now becoming an increasingly popular way to buy and sell digital artwork

Wirex, a digital payment platform is partnering with Terra Virtua, the world's first fully immersive digital collectibles platform, to bring the benefits of NFTs (non-fungible tokens) to a mainstream audience. 

Wirex will give away 500 exclusive Terra Virtua vFlect NFTs to celebrate the Wirex Token’s (WXT) 2nd birthday, as well as up to $500,000 worth of cryptocurrency in promotions throughout June.

Georgy Sokolov, Co-Founder and VP of Partnerships at Wirex, said that: "Our partnership with Terra Virtua comes at an important time for crypto fans globally, as NFT popularity soars. As a company that strives to exceed regulatory requirements, Terra Virtua were an ideal partner given their focus on licensing and intellectual property rights. It's great that we're able to give everyday users the chance to win an exclusive digital art collectible produced for WXT's milestone and promote the value of NFTs beyond the art world."

Wirex was created in 2014 and provides a service for crypto and traditional currency transactions by incorporating the next generation of payments infrastructure integrated with cryptocurrency blockchains. With over 3.5 million customers across 130 countries, the company offers secure accounts that allow customers to easily store, buy and exchange multiple currencies instantly at the best live rates on one centralised mobile app. 

Move to Ethereum network 

Last month, Wirex migrated 20% of its total supply of WXT tokens onto the Ethereum network, in a move to give holders easier access to the DeFi sector.

Terra Virtua's CEO and Co-Founder, Gary Bracey, expressed that, "I'm really pleased to announce that we are partnering with Wirex to celebrate the second anniversary of their WTX token. Terra Virtua is a pioneer within the NFT space – just as Wirex are in theirs, and so this is a natural fit for both brands as we continue to push boundaries and take our products to the mass market. Our vFlect items continue to soar in popularity, and I have no doubt that the Wirex customers will be just as excited about them as we are."

WXT's birthday celebrations will continue throughout June with the launch of other exciting promotional offers for Wirex customers worth a total of $500,000 in cryptocurrency, including:

  • Sign-up and verification bonuses for new and existing customers
  • Up to 2% Cryptoback on all crypto purchases made with credit or debit cards
  • Wirex's biggest refer-a-friend payout ever
  • Special rewards for deposits, transactions, card activations and WXT purchases

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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