Infosys AI Transforms Fan Experience at the Australian Open

Infosys and Tennis Australia are pioneering AI-driven experiences at the Australian Open, leveraging Infosys Topaz to deliver accessibility, insights and interactivity that redefine sports engagement for global audiences. 

This partnership stretches back eight years and showcases responsible AI at scale, blending human-centered design with enterprise-grade technology.

Reinventing fan engagement with AI

Powered by its Gen AI and agentic AI suite, Infosys Topaz Fabric, the renewed Australian Open experience will introduce MatchFeel, which breaks new ground for blind and visually impaired fans by converting live tennis into tactile feedback. 

A magnetic ring traces the ball’s movement across engraved court lines on a physical model, while vibrations signal speed and direction, synced with commentary. 

The experience has been piloted for select users at this year’s Australian Open, transforming real-time data into an immersive sensory experience.

It also highlights AI’s potential to democratise sports, using Infosys Topaz Fabric to process match data into haptic outputs. 

Then there’s Rally, a humanoid robot in the Infosys Fan Zone that powers tennis-specific interaction with Gen AI.

Drawing from live Australian Open scores, it offers Serve Me a Fortune predictions, Selfie Mode photos and Ask Rally chats using Infosys Win Predictor.

Andrew Groth, Executive Vice President for Asia Pacific at Infosys, says: “Our partnership with Tennis Australia continues to set a global benchmark for how AI can elevate sport.

“Sports should be for everyone and at AO 2026, we are bringing together responsible AI and human-centred design to create new ways for people to feel, understand and enjoy tennis.

“From a tactile court for visually impaired fans to an AI mascot for fans, Infosys Topaz is making the experience more accessible, insightful and immersive. 

“These innovations demonstrate the broader potential of responsible AI to unlock new opportunities, drive stronger outcomes and accelerate digital transformation.”

AI-enabled accessibility

Among Infosys’ offerings that amplify the Australian Open is Keys to the Match – AI that explains what’s happening on the court.

It simplifies tennis analysis by delivering three concise, AI-generated insights per player before each Australian Open match. Drawing from rankings, head-to-head records, win probabilities and player strengths, it distills intricate data into actionable narratives – such as serve dominance, rally strategy or clutch performance – empowering fans to grasp tactics and storylines effortlessly.

Craig Tiley, CEO of Tennis Australia and Australian Open Tournament Director, says: “Infosys continues to help us elevate the Australian Open through technology that enriches the experience. 

“At AO 2026, new accessibility initiatives and AI capabilities show how digital innovation can make the tournament more inclusive, informed and engaging.

“Technology is an amplifier that heightens emotions, stories and gives a sense of connection. We’re excited to welcome innovations that help more people feel part of this great event.”

AI-enhanced sport

The Australian Open is not the only tennis Grand Slam enhancing play with AI.

In 2025, Wimbledon – the oldest and most prestigious tennis tournament in the world with a 148-year history – replaced human line judges with AI-powered ball-tracking technology for the first time ever.

It has adopted AI to power fan engagement, too, with Match Chat and Likelihood to Win features courtesy of IBM’s advanced AI capabilities.

“We are committed to providing fans with the best possible Wimbledon experience, whether they interact with us through TV, radio, digitally or within the grounds,” says Usama Al-Qassab, Marketing and Commercial Director at the All England Club.

Elsewhere, the Women’s Rugby World Cup had a tech-powered glow-up thanks to Capgemini, leveraging AI to redefine fan experiences and elevate game engagement.

Capgemini’s TryZone IQ is a pioneering AI platform that delivers unprecedented real-time match insights, vividly illustrating every tackle, run and try to create a richer experience for fans watching from home.

“TryZone IQ is a first in the history of rugby,” Steven Webb, Capgemini’s UK Chief Technology and Innovation Officer, explains to Technology Magazine. 

“It processes historic and live match data like player actions, team dynamics and stats through a Gen AI engine, producing concise, actionable summaries for analysts during live broadcasts.

The Invictus Games, basketball, American football, LALIGA, F1 and many more are also feeling the benefits of AI, proving that the technology can scale safely, boosting loyalty while prioritising ethics and laying the blueprint for enterprise digital transformation.