CES 2020 roundup: Samsung, LG, demo display technology

By William Smith
While the consumer electronics show (CES) 2020 doesn’t officially start until the 7th, that hasn’t stopped companies from laying out their stalls...

While the consumer electronics show (CES) 2020 doesn’t officially start until the 7th, that hasn’t stopped companies from laying out their stalls.

A hotbed for upcoming technology, last year’s outing of the Las Vegas-based tradeshow saw the likes of driverless cars and smart home technology, setting the agenda for a year of autonomous car advances and IoT privacy discussions.

At this early stage, some of the event’s biggest announcements have been in the consumer display space. While 4K screens feel as if they’ve only just arrived, already 8K displays are being shown off. South Korean electronics firms LG and Samsung have both announced new televisions ahead of the event.

In LG’s case, the firm emphasised the AI technology working behind the scenes to process images for improved quality. “LG’s vision to offer outstanding value to its customers comes to life this year with the company’s new line-up of art-inspired TVs,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Beyond the unrivaled picture quality that LG’s premium TVs deliver, the new additions also come with the company’s advanced technologies, best in AI-integration and unrivalled, futuristic design made possible by OLED technology.”


It’s not all been screens, however. One of the more unorthodox announcements came from German industrial company Bosch. The company has debuted a virtual visor to combat the issue of sun glare. Instead of a traditional, opaque visor, Bosch’s solution features a transparent LCD and a camera which, with the help of AI, detects the presence of sunlight on the eyes and proactively darken a segment of the screen to occlude the sun’s rays.

“For most drivers around the world, the visor component as we know it is not enough to avoid hazardous sun glare – especially at dawn and dusk when the sun can greatly decrease drivers’ vision,” said Dr. Steffen Berns, president of Bosch Car Multimedia. “Some of the simplest innovations make the greatest impact, and Virtual Visor changes the way drivers see the road.”


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