Affinity Solutions has announced that its enhanced consumer purchase insights is now available on Snowflake Marketplace. This enhanced offering is set to provide seamless access to the premier dataset of daily US consumer spending, whilst also advancing privacy protections.
Consumer Purchase Insights is an offering of Affinity’s recently launched CometTM platform, providing retailers, QSR, travel, media and entertainment companies a complete view of consumer spending to inform investment decisions. By leveraging Snowflake’s single, integrated platform, as well as Affinity’s scale and permissioned data, joint customers can connect purchase data across various touch points to unlock insights necessary for business growth.
Continued growth in the data cloud
Loss of data signals, growing privacy concerns, and limited enterprise visibility across different external channels have become challenges in today's market. Affinity and Snowflake, the Data Cloud company, are helping to remove obstacles for businesses with the ability to identify emerging consumer trends faster than their competition.
Snowflake is a business that continues to grow, having recently opened a new London office in the heart of London, due to its significant growth in EMEA. Its marketplace in particular is powered by ground-breaking cross-cloud technology, Snowgrid, allowing companies direct access to raw data products and the ability to leverage data, data services, and applications securely and easily.
Businesses can reap the benefits of Affinity's comprehensive and daily views of spending behaviours from over 140 million credit and debit cards, which encompasses more than 8.8 billion transactions and over US$500bn in annual spend.
Anyone with a Snowflake account can now easily access vetted, ready-to-query templates designed to drive business visibility and impact.
The newly introduced Affinity library of Consumer Purchase Insights are available for immediate use directly through Snowflake Marketplace and support a wide array of use cases including market share, cross-shop insights, brand health, loyalty, geography, and customer profiling.
Delivering datasets in real-time
Damian Garbaccio, Chief Business and Marketing Officer of Affinity Solutions said: "we believe every business, big and small, should have access to the same purchase insights and tools as the largest companies.
"That's why we are thrilled about our partnership with Snowflake. Affinity’s Consumer Purchase Insights allow every business to gain visibility into how consumers are spending beyond their company’s website and stores. Businesses can now access this mission-critical information directly through Snowflake Marketplace with a simple 'Buy' button."
Consumer Purchase Insights delivers consumer purchase datasets in near real-time, with broad rights of use, consumer consent, data enrichment, and matchable IDs.
The dataset allows companies to connect granular purchase data at individual or household level to first-party data, third-party data, digital/mobile ad IDs, hashed emails, cookies, IP addresses and TV viewership data.
"We are excited to have the support of the NRF on our partnership with Affinity to help our customers gain access to the critical consumer purchase data they need to turn insights into actions," said Rosemary DeAragon, Global Head of Retail and Consumer Goods at Snowflake.
"By providing a secure method for access, we are democratising access to this data and removing friction for our customers. We believe we can help retailers of all sizes turn challenges into opportunities."