Coronavirus: data intensive video streaming downgraded

By William Smith
The biggest content streaming companies such as Netflix, Facebook and Disney are reducing their video quality in Europe to free up bandwidth. Last week...

The biggest content streaming companies such as Netflix, Facebook and Disney are reducing their video quality in Europe to free up bandwidth.

Last week Netflix announced it was to achieve a 25% reduction in Netflix traffic on European networks, after a request from EU industry chief Thierry Breton, who asked for companies to reduce quality and in doing so free up bandwidth for remote working and schooling activities.

In a blog post, Netflix’s Ken Florance, VP Content Delivery, explained how this was achieved, saying: “In normal circumstances, we have many (sometimes dozens) of different streams for a single title within each resolution. In Europe, for the next 30 days, within each category we’ve simply removed the highest bandwidth streams. If you are particularly tuned into video quality you may notice a very slight decrease in quality within each resolution. But you will still get the video quality you paid for.”

Disney’s long awaited Disney+ streaming service, meanwhile, which is being released across Europe this week, is also to abide by the European Union’s request.


It’s easy to forget that content streaming does not just include longer form films and television series, with short social media clips also consuming huge amounts of data. Consequently, Facebook is, according to Reuters, to downgrade video quality on both Facebook and its Instagram image and video sharing platform.

Even before the coronavirus pandemic confined people to their homes, data use has been rising at a precipitous rate. Mobile data traffic grew by 49% from the last quarter of 2018 to 2019, boosted by both increasing customer numbers and the rise of content streaming.

It’s not just recreational pursuits driving the need to cut back on quality. According to statistics from virtual private network provider NordVPN, the UK has seen business VPN uses jump by almost 50%, the USA over 65% and Canada over 200%, reflecting the number of people now working from home.

(Image: Disney)


Featured Articles

How Red Bull & Oracle are already winning with data

Amr Elrawi, Director, Sports Marketing and Business Development, Oracle, joined TECH LIVE LONDON to discuss how data built success with Red Bull Racing

Exec Q&A: Alex Cruz-Farmer, Cisco ThousandEyes

Alex Cruz-Farmer, Principal Product Manager at Cisco ThousandEyes, explains how their technology brings new levels of visibility to hidden DX issues.

Cloud & 5G - Day 2 highlights from the in-person stage

TECH LIVE LONDON returned to the Tobacco Dock last week. Stage host and Technology Magazine Editor in Chief, Alex Tuck, breaks down the presentations

Cloud & 5G - Day 1 highlights from the in-person stage

Cloud & Cybersecurity

TECH LIVE LONDON: Day 2 highlights of the hybrid tech show

Digital Transformation

TECH LIVE LONDON: An overview of the hybrid technology show

Digital Transformation