May 17, 2020

GBM's new CEO - Who is Martin Tarr?

Callum Rivett
2 min
Gulf Business Machines has appointed Martin Tarr as their new CEO, effective from June 4, 2017, where he will be instrumental in the day-to-day running...

Gulf Business Machines has appointed Martin Tarr as their new CEO, effective from June 4, 2017, where he will be instrumental in the day-to-day running of the company - but who is he?

Mr Tarr has held positions at IBM for the past 19 years, joining in 1998 as Director Mainframes for the UK, Ireland, South Africa and the Netherlands, before eventually making his way to Vice President of Infrastructure Solutions in the United Arab Emirates.

Before his unwavering loyalty to IBM, Mr Tarr earned a Bachelor's Degree in Classics and Classical Languages, Literatures and Linguists, with a First Class Honours from the University of London.

A rapid rise through the ranks at IBM was to follow, on a journey that would take him to Zurich, Madrid and Dubai before his position in the UAE.

Mr Tarr's five-year stint in Switzerland began when he was appointed Vice President of Systems and Technology for IBM Europe, Middle East and Africa in January 2007. 

Dubai beckoned with the position of Vice President of Sales in the Middle East and Africa, focussing on building software and service capabilities in an emerging market.

A return to Europe was secured with a switch to the Enterprise and Mid Market Europe arm as Vice President, working with cloud and analytics growth in key areas. 

In April 2015, Mr Tarr was appointed to his final role with IBM and began work in the UAE, working with Global Technology Services and providing infrastructure solutions around "transforming and operating a clients' IT environment" with services such as Cloud. 

With 30 years experience in the IT sector and 10 years in key leadership roles, Mr Tarr is bringing a wealth of expertise to GBM. Mr Tarr also boasts a "proven track record of leading and transforming businesses" according to Nabil Iskandar, the chairman of GBM.

Mr Tarr is optimistic about his new role, stating: "I am confident that with GBM's capabilities and talented team, we will be able to capitalize on these new opportunities in the digital era. This is an exciting transformation period in the industry and I am really excited to begin work."

GBM is the number one provider of software and IT solutions in the Middle East, working across a range of sectors from e-Government to oil and gas. GBM also has offices in six countries across the Middle East, with an extra three situated in Abu Dhabi, Dubai and Sharjah. 

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Jul 26, 2021

Five9: the cloud software industry leaders acquired by Zoom

contact centre
Catherine Gray
2 min
Following the announcement of Zoom buying cloud company Five9 for almost $15billion, we take a deeper look into the company’s history and success

Five9 is the leading provider of cloud contact centre software. Driven by a passion for transforming contact centres into customer engagement centres of excellence, Five9 have a deep understanding of the cost and complexity of running a contact centre.

Founded in 2001, Five9 help contact centres of every size create powerful connections. 

The company has over 20 years of cloud contact centre experience, reaches over 2,000 customers worldwide, and annually reaches over 7 billion customer interactions. 

Built on a highly reliable, secure and scalable cloud platform, Five9 makes it easy to rapidly trial and deploy new services. Its software also future proofs businesses by supporting AI and other emerging technologies.

Utilising cloud capabilities for improved customer experience

Offering software that creates more successful customer interactions, Five9’s cloud contact centre software increases contact centre productivity. This is without the capital expense and maintenance costs of premise-based systems.

Built on flexible architecture that adapts to a company’s changing needs, Five9 customers benefit from a secure, reliable and scalable contact centre.

Five9’s cloud contact centre platform also gives customers access to an extensive ecosystem of partners. Its platform can be enhanced with leading customer relationship management, analytics, workforce management, performance management solutions and telephony providers.

By utilising cloud technology, Five9 customers have access to the latest capabilities through no-touch, non-disruptive real-time upgrades.

Five9’s recognition for industry-leading software

As a leading cloud contact centre software provider, Five9 has been recognised by leading industry publications and organisations for its success and innovative solutions.

For the fourth consecutive year, Five9 has ranked as a global leader for The Aragon Research Globe for Intelligent Contact Centres 2021. 

Five9 was also one of only three providers to earn the MetriStar Top Provider award when evaluated as part of Metrigy’s global 2021-2022 Workforce Optimisation and Engagement research study.

Five9: Zoom’s first major acquisition

Zoom Video Communications has agreed to buy Five9 for about $14.7bn, marking the company’s first major acquisition.

This deal with Five9 will help expand the company’s Zoom Phone offering.

“I believe the combination of Zoom and Five9 will be a game-changer. Joining forces will create a transformative opportunity for two strong companies with complementary capabilities and shared values,” said Five9’s CEO, Rowan Trollope.

With Zoom’s reach and brand, the acquisition will help Five9 propel forward and help the company deliver on its goal of significant international expansion

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