Accenture Interactive acquires customer relationship management firm Kaplan

By Laura Mullan
Accenture Interactive has agreed to acquire Kaplan, a Stockholm-based firm that provides data-driven customer relationship management services. Kaplan...

Accenture Interactive has agreed to acquire Kaplan, a Stockholm-based firm that provides data-driven customer relationship management services.

Kaplan creates and operates marketing technology platforms and touchpoints, from marketing automation processes and customer relationship communications to advanced analytics.

Through the acquisition, Accenture Interactive says it will be able to provide greater end-to-end experience transformation services in the Nordics.

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Accenture Interactive is a unit within Accenture that offers design, marketing, content and commerce capabilities.

Commenting on the acquisition, Mattias Boman, Head of Accenture Interactive in the Nordics, said: “Kaplan delivers well-regarded personalized customer experiences through a holistic approach to marketing.

“It has the ability to turn a deep level of customer insights and data into relevant and targeted experiences that deliver value to clients.

“Combining this with the commerce and creative services of Accenture Interactive will help us continue to build the experience agency of the future.”

The firm has identified the Nordics as a key strategic growth region in terms of both fostering creative talent and expanding its digital capabilities.

In August, Accenture Interactive announced that it had appointed Adam Kerj as Chief Creative Officer.

Meanwhile, in October, the company added talent from Swedish creative agency, the World Loves, when it acquired the business and its assets.

“Accenture Interactive is a new breed of agency, focused on creating and building experiences that bring together a powerful combination of strategic consulting, creative, and technology skills,” added Anatoly Roytman, head of Accenture Interactive in Europe, Africa, Middle East and Latin America.

“Accenture Interactive provides CMOs and today’s digital leaders with the tools needed to connect brand promise with brand experience.”

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