Microsoft Azure and data experts KX form key partnership

95% of the Fortune 500 companies who use Microsoft Azure will now be able to leverage the KX Insights streaming data analytics platform for decision making

KX, leader in real-time data analytics, has announced a strategic partnership with Microsoft.  

Already working with 49 out of 50 of the world’s leading banks and across the manufacturing, telco, utilities and automotive, the partnership with Microsoft will expand the reach of the company and it's KX Insights, as more organisations look to modernise their data infrastructure for real-time decision making. KX Insights will be embedded natively on the Microsoft Azure platform as a first class service, with KX generating revenue based on consumption, while they have agreed to work with Microsoft to target new applications and services that will accelerate innovation and growth for organisations in the financial services sector.

KX are part of FD Technologies, a group of data-driven businesses that unlock the value of insight, hindsight and foresight to drive organisations forward. The Group comprises KX, First Derivative, which provides technology-led services in capital markets; and MRP, the only enterprise-class, predictive Accounts Based Marketing solution.

CEO of FD Technologies, Seamus Keating, said: "This strategic partnership with Microsoft accelerates our mission to enable organisations to drive value from their real-time data assets. Enterprises will benefit from the unrivalled performance, scalability and security of KX Insights optimised for Microsoft Azure. In addition, we are excited to partner with Microsoft in developing technology solutions that address the demanding requirements of financial services organisations, particularly in capital markets where KX has a market-leading position. This is a landmark agreement for KX, with significant strategic benefits supporting our growth ambitions."

Speaking on the partnerships on behalf of Microsoft, Bill Borden, Corporate Vice President of Worldwide Financial Services, remarked: "KX Insights delivers industry leading, real-time streaming analytics solutions that transform how firms derive insights from market data.  Combining the full range of Microsoft's Intelligent Cloud capabilities with KX technology and expertise, we look forward to empowering our capital markets and financial services customers with new, compelling solutions for faster decision-making and innovation."

Growing demand across industries for analytics solutions

According to the research firm MarketsandMarkets, the streaming analytics market is expected to grow from USD 12.5 billion in 2020 to USD 38.6 billion by 2025, at a CAGR of 25.2%. KX enable more customers drive rapid time-to-value from their real-time data assets – as they claim 90% of companies plan to increase investment in real-time analytics.

By supporting their clients with both real-time streaming and historic data to enable real time business-critical decisions, KX Insights and Azure will allow their customers to store and access their data using complex event processing, high-performance analytics and machine learning interfaces on one unified platform.

Integrated within Microsoft's intelligent cloud ecosystem, KX represent a significant value-add as part of Microsoft's service portfolio. Their customers include also include Alpine F1 and Williams F1 and they have been recognised in the 2021 Gartner’s Innovation Insight for Streaming Data in Motion report and the Forrester Now Tech: Streaming Data Platforms 2021.

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