May 17, 2020

Capgemini: 95% of drivers will use in-car voice assistant by 2023

AI
Telecommunications
Harry Menear
2 min
Capgemini: 95% of drivers will use in-car voice assistant by 2023
Google Assistant and Siri have become a staple of the smartphone experience over the last decade. Using Amazon Alexa to check the weather, book appointm...

Google Assistant and Siri have become a staple of the smartphone experience over the last decade. Using Amazon Alexa to check the weather, book appointments and answer queries without the use of the user’s hands has reached a point of mass adoption and normalisation. 

The next frontier after our phones and audio equipment will be our cars, according to a report released today by the Capgemini Research Institute. The report surveyed over 7,000 consumers who have used a voice assistance inside the car, as well as 300 auto executives, as well as conducting interviews with leading executives in the auto and voice service sectors. 

Capgemini conclusively found that consumer adoption of voice assistants in vehicles is going to grow dramatically, reaching as high as 95% adoption in the next three years. According to the report, “our seemingly insatiable appetite for voice assistants translates into a huge opportunity for automotive organizations – if they understand how to satisfy it.”

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Currently, almost half (49%) of consumers surveyed for the report use voice assistants in their vehicles for a variety of functions. 77% of those consumers use voice to play music and check directions, 46% book appointments for their vehicle to be serviced and 45% order specific services such as food. 

However, if these numbers are to rise as high as Capgemini believes is possible, there are concerns that need to be addressed. 

Only 28% of participants in the survey described their voice assistant services as “great,” with 59% agreeing that “it was satisfactory, but the experience needs to be improved.” 

“Voice assistants are becoming an essential part of how people experience cars, and safely manage their lives while on the move,” said Markus Winkler, Global Head of Automotive at Capgemini. “This report demonstrates how the automotive industry should be using voice as a strategic asset both to build customer engagement and grow revenues with connected services over time.” 

“To make further progress, the industry needs to educate consumers about voice capabilities and data security. It must build adaptability and personalization but also more intelligence to achieve better situational relevance and better integration between in-car and at-home voice assistants to maximize value,” he further added.

For more insights, check out the Capgemini Research Institute's infographic. 

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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