Heyday’s platform for ecommerce digital marketplace brands
San Francisco, California-based Heyday operates a platform to accelerate brands on digital ecommerce marketplaces.
The company’s approach utilises data science, supply chain management, advertising and other services to improve a brand’s capacity to sell through marketplace systems, partnering with sellers to launch brands on those marketplaces.
The company was set up in response to the runaway success of the marketplace model pioneered by Amazon, which it says is the world’s largest retail economy, growing at twice the rate of “traditional” ecommerce. The model’s dominance, which saw Amazon process last year, has only grown thanks to the ongoing COVID-19 pandemic driving people away from physical stores.
Only founded in August of this year, the company has announced a round of funding worth $175mn from General Catalyst, Khosla Ventures and Arbor Ventures. Also participating were executives from heavyweight ecommerce firms including Amazon, eBay, PayPal and Magento.
In Sebastian Rymarz, Heyday co-founder and CEO, said: “We're in the early days of a tectonic shift toward marketplace commerce. Just as the last decade saw the rise of Warby Parker, Dollar Shave Club and other digitally native vertical brands, this decade will see the rise of a new generation of marketplace-native brands.
"Although the shift has been a boon to entrepreneurs around the globe, most still lack the capital, tools and resources to realize their full potential. Heyday is filling that void."
The company has duly acquired and launched a number of brands in its lifespan of a few months.
"Online marketplace ecosystems are transforming the way retail brands launch and reach wide consumer adoption," said Mark Crane, partner at General Catalyst. "Heyday is building a data-driven technology platform that can help those brands reach real scale leveraging those marketplaces. The Heyday team has shown incredible drive since launch and we look forward to partnering with them as they continue to build to their mission."
Amazon test new technology to improve employee safety
At the Amazon Robotics and Advanced Technology labs in Boston, and Northern Italy, team members are testing and developing new technologies in order to help to make employees’ jobs safer, these include technologies that help move carts and packages through Amazon facilities.
Recently the safety of Amazon's warehouses has drawn scrutiny. On June 1, the Washington Post's Jay Greene and Chris Alcantara published findings from an analysis of Occupational Safety and Health Administration data showing Amazon's serious injury rates are nearly double those at other companies' facilities.
A spokesperson from Amazon said the company spent more than $1 billion last year on safety measures, and hired more than 6,200 employees to a group dedicated to workplace health and safety.
One innovation being tested by Amazon, which is in early development, is the use of motion-capture technology to assess the movement of volunteer employees in a lab setting. These employees perform tasks that are common in many Amazon facilities, such as the movement of totes, which carry products through robotic fulfillment centers.
The motion-capture software enables Amazon scientists and researchers to more accurately compare data captured in a lab environment to industry standards rather than other modelling tools traditionally used by ergonomists.
“With this data, visualisations, and employee feedback, we are looking to identify relatively simple changes that can make a big impact,” said Kevin Keck, worldwide director of Advanced Technology at Amazon. “Something as simple as changing the position of handles on totes may help lower the risk of injuries to our employees at a massive scale.”
Autonomous Robots creating new paths to safety
In order to reduce the need for employees to reach up or bend down when retrieving items, Amazon is testing a new workstation system called “Ernie.” According to the company Ernie takes totes off of a robotic shelf and uses a robotic arm to deliver it to employees, so they can remain in a more comfortable and stable position.
“We’re known for being passionate about innovating for customers, but being able to innovate with robotics for our employees is something that gives me an extra kick of motivation each day,” said Keck. “The innovation with a robot like Ernie is interesting because while it doesn’t make the process go any faster, we’re optimistic, based on our testing, it can make our facilities safer for employees.”
“Bert” is one of Amazon’s first Autonomous Mobile Robots (AMRs), and is being tested to autonomously navigate through facilities with Amazon-developed advanced safety, perception, and navigation technology. In the future, it is thought that an employee would be able to summon Bert to carry items across a facility.
‘Scooter’ and ‘Kermit’ are two other robots that also operate autonomously, and are both transport cars. The carts are used to carry empty totes and packages through our facilities.
In a blog post the company said: ‘By having Autonomously Guided Carts (AGCs) like Scooter and Kermit perform physical tasks, we believe we can make our facilities safer and enable our employees to focus on jobs that require their critical thinking skills. In addition, using an AGC like Scooter to pull carts through our facilities reduces the risk of strains on our employees, or even collisions. We currently plan to deploy Scooter to at least one Amazon facility this year.’
Amazon began using robotics in its facilities in 2012, and since then they have added more than 1 million jobs worldwide while simultaneously deploying 350,000 mobile drive unit robots.
“The role robotics and advanced technology can play in not only innovating for customers, but helping make our facilities safer, is a massive motivation for me and my team,” said Keck. “The health and safety of our employees is our number one priority. By listening to them, innovating on their behalf, and driving new technologies into our facilities over the coming months and years, I’m confident we’ll make a big contribution to our goal of reducing recordable incidents by 50% by 2025.”