BMW, Jaguar and Porsche invest in roadside assistance startup Urgent.ly

By Laura Mullan
The venture arms of BMW, Jaguar Land Rover and Porsche have invested a combined $21mn in Urgent.ly, a US-based startup that offers roadside assistance...

The venture arms of BMW, Jaguar Land Rover and Porsche have invested a combined $21mn in Urgent.ly, a US-based startup that offers roadside assistance.

Urgent.ly’s platform uses artificial intelligence and geo-location to connect drivers, service providers, services providers and automotive manufacturers in order to provide fast help during a breakdown.

SEE ALSO:

The platform is similar to Uber and Lyft, whereby users can request help - whether that’s a jump start, a tow, or a tyre change, for example - via the app, which connects them with available services nearby.

Instead of using humans to pair drivers to service providers, Urgent.ly provides its service using algorithms built into the platform.

"The old model of roadside assistance must make way for a modern, more digital approach," said Kasper Sage, a partner at BMW i Ventures, in a statement.

"Urgent.ly will allow OEMs around the world to provide their customers the kind of real-time and connected digital experience they now expect in everything from food delivery to ride-sharing."

BMW has also signed Urgent.ly as a vendor partner for its own roadside assistance platform, BMW Assist.

This will allow owners of BMW, Mini and Rolls-Royce vehicles in the US to use Urgent.ly’s  roadside assistance and mobility services.

Share

Featured Articles

Zoom Leads with Post-Quantum Encryption Amid Quantum Threat

Zoom's pioneering move to implement post-quantum encryption highlights the urgency for businesses to fortify defences against the coming quantum threat

NTT Brings AI and Data Innovation to the Indianapolis 500

NTT is harnessing cutting-edge technologies like AI and data analytics to revolutionise how the Indianapolis 500 race is competed and experienced by fans

Salesforce & IBM Partnership to Drive AI, Data Deployment

IBM and Salesforce's expansion of their partnership shows how watsonx’s is making inroads in enterprises across sectors

FC Barcelona & Fortinet: Cybersecurity Takes Centre Stage

Cloud & Cybersecurity

Google Cloud Generative AI Ops Drives Enterprise AI Adoption

AI & Machine Learning

How Publicis Sapient Helps Your Digital Transformation

Digital Transformation