Qualtrics choose Amazon Web Services cloud for UK region

AWS will run the cloud infrastructure from the London region as experience management category creators Qualtrics ramp up investment in the capital

Qualtrics customers will soon be able to access the Qualtrics XM/OS platform locally via the AWS London Region. 

Creators of the experience management (XM) category, the market leaders Qualtrics will be live on the AWS cloud by late 2022, while also investing in a new London office and customer centre. 

Stephanie Barton, EMEA Managing Director, Qualtrics said on the announcement: “Every leader is trying to figure out how to find and keep customers and retain their best employees, and experience management gives them the ultimate advantage by helping them build deep, personal relationships, at scale. We see tremendous opportunity in Europe and we're investing to support our growing customer base here.”

This is Qualtrics’ second expansion to a European data centre, along with the AWS Region in Frankfurt, Germany. Qualtrics already runs applications in AWS Regions across the US, Asia Pacific and Japan. AWS is its preferred cloud provider, chosen to enhance operational performance, expand globally, and develop new features that help uncover deeper insights for its existing customers.

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What do Qualtrics do?

Qualtrics have a focus changing the way organisations manage and improve the four core experiences of business—customer, employee, product and brand. Over 16,750 organisations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. 

The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. 

To read more from Qualtrics’ Erik Vogel, Global Head of High Tech & Telco, read our special report right here.


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