Top 10: Generative AI tools for businesses

We explore 10 of the top generative AI tools empowering businesses of all sizes, from startups to established enterprises

Generative AI today is driving transformation across all industries, with research finding that CIOs are decisively embracing the technology.

From crafting personalised marketing campaigns to improving manufacturing processes, generative AI applications are vast and transformative. This week Technology Magazine explores 10 of the top generative AI tools empowering businesses, from startups to established enterprises.

10: Synthesia

Synthesia was founded in 2017 by a team of AI researchers and entrepreneurs from UCL, Stanford, TUM and Cambridge. Its mission is to empower everyone to make video content - without cameras, microphones or studios. Using AI, the company is radically changing the process of content creation and unleashing human creativity for good.

Its tool enables businesses to turn text into high-quality videos with AI avatars and voiceovers — in over 120 languages, to help make training videos, customer onboarding videos, sales videos and more.

9: Generative Design 

​​​​​​​Autodesk’s Generative Design tool allows users across a range of industries from automotive to construction to quickly generate the most optimal, high-performing design alternatives. It enables designers or engineers input design goals into the generative design software, along with parameters such as performance or spatial requirements, materials, manufacturing methods, and cost constraints. 

It recently worked with NASA which turned to AI-powered design tools to create cost-efficient, faster, and lighter structures to assist with space exploration.

8: AlphaCode

A coding tool developed by Google DeepMind, AlphaCode is capable of computer programs at a competitive level. AlphaCode achieved an estimated rank within the top 54% of participants in programming competitions by solving new problems that require a combination of critical thinking, logic, algorithms, coding, and natural language understanding.

Google DeepMind is a team of scientists, engineers, ethicists and more, committed to solving intelligence, to advance science and benefit humanity.

7: Sensei

Sensei from Adobe brings the power of AI and machine learning to experiences — deepening insights, enhancing creative expression, accelerating tasks and workflows and driving real-time decisions. Adobe has announced a number of generative AI innovations across Experience Cloud that redefine how businesses deliver customer experiences.

Adobe Sensei GenAI will leverage multiple large language models (LLMs) within Adobe Experience Platform, depending on unique business needs. Meanwhile Adobe Firefly, Adobe’s new family of creative generative AI models, is focused on images and text effects and is designed to generate content safe for commercial use.

6: DALL-E 2

Beginning as a research project, in January 2021, OpenAI introduced DALL-E, which is capable of creating images through natural language. One year later, it announced its improved DALL-E 2 system, capable of combining concepts, attributes, and styles. The tool can also expand images beyond what’s in the original canvas, creating expansive new compositions.

By removing the most explicit content from the training data, OpenAI minimised DALL·E 2’s exposure to these concepts, using advanced techniques to prevent photorealistic generations of real individuals’ faces, including those of public figures.

5: Bing AI

Earlier this year Microsoft launched its AI-powered Bing search engine, built into its Edge browser, capable of delivering better search, more complete answers, a new chat experience and the ability to generate content - all powered by OpenAI’s latest and most powerful GPT 4 model.

In addition to search, its Bing Image Creator makes Bing the only search experience with the ability to generate both written and visual content in one place, in more than 100 languages.

4: GitHub Copilot: OpenAI & Microsoft

GitHub Copilot is a generative AI-powered code completion tool that helps developers write code faster. GitHub Copilot is available through GitHub personal accounts with GitHub Copilot for Individuals or through organisation accounts with GitHub Copilot for Business.

Trained on billions of lines of code, GitHub Copilot turns natural language prompts into coding suggestions across dozens of languages. It is powered by a generative AI model developed by GitHub, OpenAI, and Microsoft, and draws context from comments and code to suggest individual lines and whole functions instantly.

3: Claude 2

Anthropic's Claude 2 model

​​​​​​​Anthropic is dedicated to building systems that people can rely on and generating research about the opportunities and risks of AI. Claude 2, the company’s latest model, has improved performance, longer responses, and can be accessed via API as well as a new public-facing beta website, claude.ai. It is capable of tasks from sophisticated dialogue and creative content generation to detailed instruction.

In addition to its Claude 2 model, Anthropic also offers a cheaper Claude Instant alternative, which can handle a range of tasks including casual dialogue, text analysis, summarisation, and document comprehension.

2: Bard

Google’s AI Bard chatbot seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of large language models. It draws on information from the web to provide fresh, high-quality responses, and is capable of following instructions and completing requests thoughtfully, answering questions and generating different creative text formats of text content, like poems, code, scripts, musical pieces, email and letters.

First announced on February 6, 2023, by Google CEO Sundar Pichai, in May Google announced it had moved Bard to PaLM 2, a far more capable large language model, which has enabled many of its recent improvements — including advanced math and reasoning skills and coding capabilities. Bard is currently available in 46 languages and 238 countries.

1: ChatGPT

ChatGPT by OpenAI

In June 2020, OpenAI announced GPT-3, a language model trained on trillions of words from the Internet. The company also announced that an associated API, named simply "the API", would form the heart of its first commercial product. 

The company’s release of ChatGPT in November 2022 has rapidly accelerated interest in generative AI, with the tool capable of interacting conversationally, answering follow-up questions, admitting its mistakes, challenging incorrect premises, and rejecting inappropriate requests.

In March OpenAI announced the launch of GPT-4, the latest iteration in its deep learning model, which it says ‘exhibits human-level performance’ on various professional and academic benchmarks from the US bar exam to SAT school exams. Today, OpenAI offers a premium ChatGPT tier, powered by its latest GPT-4 model.

In January, Microsoft announced a multibillion-dollar investment in OpenAI, intended to accelerate AI breakthroughs.

Following previous investments in OpenAI 2019 and 2021, the agreement extended the two companies' ongoing collaboration across AI supercomputing and research.

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